No more ****ing Shortcuts

Date:Author:

April 7, 2023

Wil Reynolds (@wilreynolds)

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Think of a mentor

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whom you admire

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Real superhero

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“Douchier” Hero

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“Regular” Hero

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Now

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Their journey

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Words?

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easy, shortcut, painless,

4 hour work week, effortless

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Any of your heroes ever

build a business “sculping pagerank”

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Fall in love with easy

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Fall in love with hard

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How I got HERE

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The story

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1999 - 2005

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12 Affiliate Summits

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Took the hard way to get here

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I am sick

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Shortcut tactics that win

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Luke, I spin articles and whoop your ass!

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2 Devious Examples to get .edu’s

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Pollute the web

• Find a web issue ticketing system• Search for .edu’s only• Find the footprint & submit a

ticket• Build links to it• Repeat

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Pollute the web

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• Find a CMS/wiki • Search for .edu’s only using

that CMS• Find the footprint (inurl)• Submit public content• Build links to it• Repeat

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I Got .edu spam

links

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Links on an accounting club to:• Shoe Polish• Direct TV• Moving companies• Psychics

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It was working!

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How do I get .edu’s?

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In an “Angelic” way

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I can beat the Dark Side!!!

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Sparked an idea

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Find clubs on topic that you could sponsor:• Snowboarding Clubs – Give a

snowboard away, with a badge – supported by [client]

• Wine Clubs – Time with a top sommelier - “the science of wine”

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Raise Funds for Injured Snowboarders

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• Help w/ Curriculum• Professor Focus Group?• What would you link to?

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Today we strike back

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Use Social to drive SEO

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Long term assets

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Value of

“1”

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1 Person1 Session1 Retweet

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18 = 4,000

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What are you doing

10 = 10,000

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What VALUE are you adding?

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Do you believe in the power of

one touch?

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Yes = stayNo = leave

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Let’s talk social media…

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Google will eventually

figure it out

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25%of

their bonus depends on it

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More / LessLikely to click?

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Structured Data

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Trust

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Follow @matthewjbr

own

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No structured data

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No investment in

building TRUST

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New Circle of Trust

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NOT about…

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Fake profiles & AUTOMATED bots!!

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Is this you?

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Why track this?

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What can you do with this

data?

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REVENGE?

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Opportunity to improve,

connect, touch

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Improve ConnectionsGain TrustGain SEO Results

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Underutilized assetBadges,

Giveaway, Social Votes

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Underutilized assetBadges,

Giveaway, Social Votes

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We will make buttons

supporting your org

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Are you going to wait until Google

gets it right?

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How to get quality .edu

linksPart II

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Find .edus listing

scholarships – make one

($1000)

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Better than spending

$1000/month on

crapy .edu’s

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Name the scholarship with your keywords

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15% to use the anchor

textPeople are lazy

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100’s of .edu’s

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W/O Polluting the web

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Blogroll links

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Pay feeble bloggers for links in blogrolls!

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Or you could…

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Badge Strategy

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Lulu.com

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Lulu.com

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We have a problem…

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We have a problem…

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Rand Fishkin

• Picanha in Brazil

• Growing a company

• Building tools• Raising

money

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Reverse Engineer A Badge Strategyw/ Google Image

Search

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Great time to use SERP overlay…

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Tomorrow?

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Connections are always valuable

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STRONGConnections are always valuable

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Are your ready to build…

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Army of little helpers

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Friends or

Strangers?

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This “asset building” / “1 touch” thing sounds hard

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Once you have a strong

social following…

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Export.lyRowfeeder

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SEOmozMajesticSEO

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export.ly • Twitter followers • URL in their profile• Location• Followers/Followed

• s

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export.ly • Twitter followers • URL in their profile• Location• Followers/Followed

Extra Credit:Rapportive – find all other profiles

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All Follower

s

Linking Info

Nerd power!

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Boring

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Boring

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Export.lyWho follows me?

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SEOMOZWho is NOT linking to me?

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MAGIC

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WORK!!

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Vlookup

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Flaw:People sometimes link to personal sitesLots of blog commenting can throw this (filter nofollows)

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Still a great way to get

started

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GA Certified company!!

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RowfeederWho RT’s me?

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SEOMOZWho is NOT linking to me?

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I control you, Retweet me!

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Rowfeeder

“RT @wilreynolds”

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Bring it into excel

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When a high value account RT’s me but is NOT linking…now is the time!

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Would you like a link from those trying to rank for your keywords?

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Export.ly (follower info)•URLs in profileScrape / Import Rankings•URLs in top 50/100

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Lookup rankings vs. URLs in follower

profiles

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Help us make this better

@ethanlyon

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A whole new approach to

content

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How Long?

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250 dollars for an

article?

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vs

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site:amazon.com "most recent blog posts from" [keyword]

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They BlogActive Following

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Authors are promotional

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Use Google Tools for

ideas

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Phone interview

Google Voice

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Press 4 

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Willing to pay to build some

truly authoritative

content?

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Keep spinning articles?

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Who’s going to win in the long

run?

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SPEED ROUND!!

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Building content that converts

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Do PPC?

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SQ ReportWith

conversions

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That is what you write

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When is the last time you got sales from a

spun article site?

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Blogging?

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Years?

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I bet you got some broken

links

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I bet you got some quality broken links

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Buy the domainRe-build the

resourceBuild links

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Lets Go & Make Darth Sad

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Build assetsBuild an armyNO Shortcuts

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NEVER worry about a “Google update” again.

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Wil Reynolds@wilreynolds