YOUR LANDING PAGE

INSPIRATION

Tips To Drive

Conversion Rates4

Your Landing Page InspirationMarketers know that landing pages are key to

visitor conversion and driving sales for

businesses but many are unsure how to take

their landing pages to the next level.

So, are you looking for a little inspiration for

your own landing page optimization? Look no

further. Below, we’ve laid out the four tips you

need to incorporate into your landing pages to

drive conversion rates and help you reach your

business goals.

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TIP #1

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Your main headline is the very first thing a visitor will see on your landing page, and it’s

crucial that you craft it in such a way as to make them want to read more. Keep your

headline concise and catchy, but make sure it lets the visitor know exactly what they’ll be

gaining from looking through the rest of your page. We recommend incorporating a number,

alliteration, or positive superlatives into your headline to drive further engagement, and

including a supporting headline underneath should you need to convey additional

information or benefits.

Spice Up Your Headlines

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TIP #2

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It’s obvious that landing pages that include high-quality images will see more audience

engagement, but consider incorporating other types of visual media, such as infographics

and videos, for an additional boost. In fact, videos on landing pages increase conversion

rates by a whopping 86 percent, so don’t miss out on a huge opportunity to re-inspire your

page and acquire new leads.

Instead of Images, Use a Video

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TIP #3

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You can improve your landing page conversion rates simply by tweaking your calls-to-action

and associated buttons. Create CTA buttons that drive visitor action by making them visually

distinct from other page elements using contrasting colors and white space, and include

copy that aligns with your offer, such as “Download the eBook” or “Get Your Free

Consultation.” Check out our blog post on hacking your CTA button for even more

inspiration.

Pump Up Calls-to-Action and Buttons

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TIP #4

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Which product would you be more inclined to try: one you know little about or one that’s

been given great reviews by customers who’ve tried it? Probably the latter, right? Well, your

landing page visitors will feel the same. Include various social proof and trust indicators on

your page—such as testimonials and reviews, security and guarantee seals (Norton Security,

Better Business Bureau), and ratings—to build trust with your visitors and increase your

conversion rate.

Promote Trust with Social Proof Indicators

Website: www.sevenatoms.com | Phone: 415.513.0435 | Email: info@sevenatoms.com

We hope these tips will help ignite your landing page inspiration and lead you to actionable

page improvements or a successful next design. Happy converting!

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