MOBILEMARKETING STATSTHAT YOU NEED TOKNOWHere's some key mobile statistics that marketers& advertisers should care about. They will alsochange your perspective on how you think aboutyour mobile audience...

THERE ARE 3.65BILLION UNIQUEMOBILE USERS,WORLDWIDE.We Are Social Singapore, 2015

THERE ARE1.68 BILLION ACTIVEMOBILE SOCIALMEDIA ACCOUNTS INTHE WORLD.We Are Social Singapore, 2015

MOBILE VIDEOACCOUNTED FOR55% OF MOBILEDATA USAGE. Cisco, 2015

80% OF INTERNETUSERS USESMARTPHONES TOSEARCH THEINTERNET.SmartInsights, 2015

MOBILE AD SPENDWILL TOP $100BILLIONWORLDWIDE BY2016.eMarketer, 2015

76% OF MILLENNIALSCONSIDERTHEMSELVESSOMEWHAT ADDICTEDTO THEIR PHONE.Invoca, April 2016

55% OF MOBILEUSERS TEXTWHILE WALKINGONCE A WEEK.Invoca, April 2016

34% OF MOBILEUSERS DROP THEIRPHONE AT LEASTONCE A WEEK.Invoca, April 2016

51% OF MOBILEUSERS SAY THEYCHECK THEIRPHONE 3X A DAY.Invoca, April 2016

36% OF PEOPLE MAKEPURCHASES USINGTHEIR PHONE AT LEASTA FEW TIMES AMONTH.Invoca, April 2016

51% OF MOBILE USERSUSE A SEARCH ENGINETO FIND A BUSINESSNUMBER.

Invoca, April 2016

MOBILE USERS ARE 2XAS LIKELY TO CALL ABUSINESS THAN FILLOUT AN ONLINE FORM.

Invoca, April 2016

74% OF CALLERS SAYTHEY ARE LIKELY TOCHOOSE ANOTHERBUSINESS AFTER ANEGATIVE EXPERIENCEOVER THE PHONE.Invoca, April 2016

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