Marketing Automation Stats You Need to Know

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  • Marketing Automation Stats You Need to Knowsimantel.com

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    WTF is Marketing Automation Anyway?(even the savviest marketers are asking about the latest buzz word)

    ?

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    The Simple Definition in 4 Bullets:

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    Automating any online marketing effort

    The Simple Definition in 4 Bullets:

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    Automating any online marketing effort

    Customizing efforts based on behavior

    The Simple Definition in 4 Bullets:

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    Building relationships with an online audience

    Automating any online marketing effort

    Customizing efforts based on behavior

    The Simple Definition in 4 Bullets:

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    Building relationships with an online audience

    Automating any online marketing effort

    Customizing efforts based on behavior

    Driving and nurturing sales leads

    The Simple Definition in 4 Bullets:

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    Nurtured Leads vs. Non-nurtured Leads

    DemandGen Report Calculating the Real ROI from Lead Nurturing (2014)

    20%increase in sales

    opportunities

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    ?Thinking about starting a Marketing Automation campaign?

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    Well, youre not alone

  • SIMANTEL 2016 SiriusDecisionsB-to-B Marketing Automation Study (2014)

    11 timesThere are nearlyusing Marketing Automation today than in early 2011

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    But

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    85% of B2B marketers feel theyre not using their Marketing Automation platform to its full potential.

    SiriusDecisions Increasing Adoption of Marketing Automation Platforms (2014)

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    Although, the adoption of Marketing Automation continues to grow.

  • SIMANTEL 2016 Conductor 182 Marketing Executives Reveal Their 2015 Success Tactic (2015)

    65% of marketing executives plan to spend more money on marketing technology in 2016, than the previous year.

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    Dont have the time to strategize? We can help.

  • SIMANTEL 2016 Ascend2 Marketing Automation Trends Survey (2016)

    Onlyof companies performing

    Marketing Automation strategy and planning, do so in-house

    37%

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    But you need to hurry.

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    -Abby Bell, Director of Marketing Automation at Simantel

    Because of companies like Oracle and their commitment

    to furthering the industry, the rate of expansion will be like

    nothing weve ever seen before. If youre not already

    doing Marketing Automation, youre behind.

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    (followed closely by lead nurturing)

    Regalix The State of Marketing Automation (2014)

    The number one Marketing Automation strategy is

    EMAIL MARKETING

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    But theres a lot of work to do first.Simantel can get you started.

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    And the best part is

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    We are Oracle certified!

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    Want to learn more?

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    Connect with us.simantel.com