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SIMANTEL 2016
WTF is Marketing Automation Anyway?(even the savviest marketers are asking about the latest buzz word)“
“?
SIMANTEL 2016
Automating any online marketing effort
Customizing efforts based on behavior
The Simple Definition in 4 Bullets:
SIMANTEL 2016
Building relationships with an online audience
Automating any online marketing effort
Customizing efforts based on behavior
The Simple Definition in 4 Bullets:
SIMANTEL 2016
Building relationships with an online audience
Automating any online marketing effort
Customizing efforts based on behavior
Driving and nurturing sales leads
The Simple Definition in 4 Bullets:
SIMANTEL 2016
Nurtured Leads vs. Non-nurtured Leads
– DemandGen Report – Calculating the Real ROI from Lead Nurturing (2014)
20%increase in sales
opportunities
SIMANTEL 2016– SiriusDecisions“B-to-B Marketing Automation Study” (2014)
11 timesThere are nearly
using Marketing Automation today than in early 2011
SIMANTEL 2016
85% of B2B marketers feel they’re not using their Marketing Automation platform to its full potential.
– SiriusDecisions “Increasing Adoption of Marketing Automation Platforms (2014)
SIMANTEL 2016– Conductor 182 Marketing Executives Reveal Their 2015 Success Tactic (2015)
65% of marketing executives plan to spend more money on marketing technology in 2016, than the previous year.
SIMANTEL 2016– Ascend2 “Marketing Automation Trends Survey” (2016)
Onlyof companies performing
Marketing Automation strategy and planning, do so in-house
37%
SIMANTEL 2016
-Abby Bell, Director of Marketing Automation at Simantel
Because of companies like Oracle and their commitment
to furthering the industry, the rate of expansion will be like
nothing we’ve ever seen before. If you’re not already
doing Marketing Automation, you’re behind.
“ “
SIMANTEL 2016
(followed closely by lead nurturing)
– Regalix “The State of Marketing Automation” (2014)
The number one Marketing Automation strategy is
EMAIL MARKETING