How to Implement Web Fonts on Your Website
Using DAM to improve your productivityChris Stevens
The cupboard under the stairs Storage is cheaper, faster, more accessible, with more capacity than ever. Its in your office, in your pocket, in the cloud.
Information is everywhereIts easier to get hold ofIts easier to createIts more important than everSocial media has demonstrated that content is central
Digital files - just keep growing!
Your Growing AssetsHundredsThousandsHundred ThousandsMillions
Yesterday
Today
Tomorrow
The Future
Theres a lot to remember
Which folder did I save that file to?How did I name it?What format did I save it as?Did I send it to the client?When was the deadline?How much budget do I have left?
The benefits of DAMWhich folder did I save that file to?Instant SearchHow did I name it?Filenaming conventionWhat format did I save it as?Convert on demandDid I send it to the client?Metadata taggingWhen was the deadline?Time savingsHow much budget do I have left?Reduce wastage/costs
Instant SearchThe rise of search engines has changed expectations of how to search.
Searching millions of filesFilteringPredictive/suggestive searchingMultiple termsPhrasesInstant resultsAcross your workflow
Filenaming conventionFilename:SVW-C46-1415-0044.JPG
This breaks down as: S - the image was shot in South Wales VW - the image was shot by Visit Wales C46 - the 46th shoot commissioned by Visit Wales in the given year 1415 - the financial year 2014-2015, when the shot was taken 0044 - image number 44 from that shoot
Convert on DemandOn-the-fly conversion from a Master File
One original to manageVersion confusionRepetitionFit for purposeUser knowledgeSelf service
Metadata taggingContent Creator vs. Content User
What is this?Hawaiian helmet?
Spanish saddle?
Minoan mold?
National Museum of Ireland
Metadata taggingData about data
Folders/filenames are not enough
Machine or human generatedInformational basedIndex basedRights based
To embed or not
Time/cost savingsHow to quantify?
IT costsWorkflow costs
Implementation costsSoftware licensing costsTraining costs
DAM in action Customers
DAM in action Customers
Preservation of the nations cultural heritage
Digital archive for storage and retrieval of photographic imagesManaged by Photographic DepartmentExtends browsing and searching to all Museum departmentsControl over distribution
DAM in action CustomersProvide a range of core creative services for Visit Wales and 10 other departments (including Food, Education, Communications, Business and CADW)
Graphic DesignPhotographic commissioningVideo editingAsset handling and processingAsset distribution (Crown copyright)
DAM in action CustomersIntegration with Collections Management System
Digitisation of CollectionsOnline requirementsIntegrated with internal department needs (e.g. Curators/CMS)Available to all students
DAM in action CustomersTripled Social Media Engagement with the click of a Camera
Real-time upload of high quality Instant access to social media teamPost as the action unfoldsFollowers, immediately doubled and has since tripled.45,000 followers on Instagram alone, with 12% engagement one of the most followed in the country
DAM in action CustomersNeed to be able to obtain clients approval over the web
Art directors save one/week due to streamlined searchingCreative staff can view images in real-time when working with clients over the phoneHandling of high volume of assetsISO standards for image usage
How does DAM improve your productivity?
Find files fastTag automaticallyConvert/repurpose on-the-flyAvoid InterruptionsAvoid Fees and FinesNo wasted time (and money)
Resources
DAM Toolkit
DAM Self-Evaluation Guide
DAM Learning Center
http://www.extensis.com/digital-asset-management/dam-toolkit/
http://digital-asset-management.extensis.com/digital-asset-management-self-evaluation-guide/
http://www.damlearningcenter.com/
Chris Stevenscstevens@extensis.com(01604) 654275@extensis @extensisukchrisblog.extensis.com
