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Understanding your
website visitors
Nick Leech
Understanding your
Website Visitors
5 %
15 %
20 % 45 %
50 %
3 %
Understand your visitors,
so you can design for them
This text makes it
really easy to
understand what
I’m selling .
I heard that you
need lots of white
space so here’s a
big chunk.
This has
always been a
fave image.
This headline it
totally obvious.
To me.
Why would I do that?
My website is
AWESOME….
The Problem
Put yourself in your customers eyes
the Blur Test
What’s the point?
#UKTOUR
Substitute your visitor for another one
the 5 Second Test
www.fivesecondtest.com
Let them ask you a question
and learn directly from them Live Chat
Watch how users complete the task on your site
UserTesting.com
Observation
Test
Put your
employees in the
customers eyes
heuristics
Ask them
questions
of lots of them an Onpage Survey
Feedback & Exit Surveys
Let users
search for
content with Site Search
Use a tool to watch people
Inspectlet
Google Analytics tells you what, Inspectlet tells you why.
Add screen grab here
Use data to see how they used the pages
Crazy Egg
Add screen grab here
Add screenshot here
Analytics
Add screenshot here
Analytics
Add screenshot here
Age & Gender
What they’re interested in
Where they are
New or returning
Desktop or mobile
Add screenshot here
Marketing Channels
AdWords
Search Engine Optimisation
Social Media
Add screenshot here
Which pages are popular
How fast is your site?
What events take place?
Add screenshot here
Add screenshot here
Add screenshot here
Goals and funnels
How much are you selling?
How did they find you on previous visits before buying?
Deciding
what is right
for you
Putting it into Action
Ease
of
ch
an
ge
Impact of change
EG putting links to
main pages in the
footer
Adding social log
ins to your user
account area
EG Making your
contact details easy to
find in the same place
on every page
EG Adding a
shopping cart
Never stop testing
Understanding your
website visitors
Nick Leech
