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CONVERTING WEBSITE VISITORS INTO BUSINESS LEADS August 27, 2016 WordCamp Vancouver Scott Towne

Converting Website Visitors Into Business Leads

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Page 1: Converting Website Visitors Into Business Leads

CONVERTING WEBSITE VISITORS INTO BUSINESS LEADS

August 27, 2016WordCamp Vancouver

Scott Towne

Page 2: Converting Website Visitors Into Business Leads

TODAY

Page 3: Converting Website Visitors Into Business Leads

PROVIDE IMMEDIATE VALUE

Page 4: Converting Website Visitors Into Business Leads

CAPTURE VISITOR INFORMATION

Page 5: Converting Website Visitors Into Business Leads

BUILD TRUST (ADD MORE VALUE)

Page 6: Converting Website Visitors Into Business Leads

WHY NOW?

Page 7: Converting Website Visitors Into Business Leads

NEWLETTERS

Page 8: Converting Website Visitors Into Business Leads

THE SECRET

Page 9: Converting Website Visitors Into Business Leads

HOW IT WORKS

Page 10: Converting Website Visitors Into Business Leads

Visitors Into LeadsBlog Post

Lead Magnet

Lead Capture

Follow-Up

Delivery

Page 11: Converting Website Visitors Into Business Leads

WHAT YOU’LL NEED

Page 12: Converting Website Visitors Into Business Leads

PROVIDE IMMEDIATE VALUE

Page 13: Converting Website Visitors Into Business Leads

Visitors Into LeadsBlog Post

Lead Magnet

Lead Capture

Follow-Up

Delivery

Page 14: Converting Website Visitors Into Business Leads

BLOG POST

Page 15: Converting Website Visitors Into Business Leads

LEAD MAGNET

Page 16: Converting Website Visitors Into Business Leads

CAPTURE VISITOR INFORMATION

Page 17: Converting Website Visitors Into Business Leads

Visitors Into LeadsBlog Post

Lead Magnet

Lead Capture

Follow-Up

Delivery

Page 18: Converting Website Visitors Into Business Leads

LEAD CAPTURE

Page 19: Converting Website Visitors Into Business Leads

IN BLOG POST

Page 20: Converting Website Visitors Into Business Leads

POP-UP

Page 21: Converting Website Visitors Into Business Leads

OPTIN MONSTER

Page 22: Converting Website Visitors Into Business Leads

BUILD TRUST (ADD MORE VALUE)

Page 23: Converting Website Visitors Into Business Leads

Visitors Into LeadsBlog Post

Lead Magnet

Lead Capture

Follow-Up

Delivery

Page 24: Converting Website Visitors Into Business Leads

THANK YOU PAGE

Page 25: Converting Website Visitors Into Business Leads

EMAIL MARKETING

Page 26: Converting Website Visitors Into Business Leads

DELIVERY PAGE

Page 27: Converting Website Visitors Into Business Leads

EMAIL FOLLOW-UP

Page 28: Converting Website Visitors Into Business Leads

EMAIL AUTOMATION

Page 29: Converting Website Visitors Into Business Leads

BRIDGE THE TRUST

Page 30: Converting Website Visitors Into Business Leads

CONCERNS

Page 31: Converting Website Visitors Into Business Leads

LEAD MAGNET EFFORT

Page 32: Converting Website Visitors Into Business Leads

POP-UPS ARE ANNOYING

Page 33: Converting Website Visitors Into Business Leads

EMAIL MARKETING EXPENSIVE

Page 34: Converting Website Visitors Into Business Leads

SOUNDS COMPLICATED

Page 35: Converting Website Visitors Into Business Leads

CONSEQUENCES

Page 36: Converting Website Visitors Into Business Leads

RECAP

Page 37: Converting Website Visitors Into Business Leads

PROVIDE IMMEDIATE VALUE

Page 38: Converting Website Visitors Into Business Leads

CAPTURE VISITOR INFORMATION

Page 39: Converting Website Visitors Into Business Leads

BUILD TRUST (ADD MORE VALUE)

Page 40: Converting Website Visitors Into Business Leads

NEXT STEPS

Guide for Converting Website Visitors Into Business Leads:

http://fairfieldmedia.ca/blog/

Page 41: Converting Website Visitors Into Business Leads

THANK YOU

Page 42: Converting Website Visitors Into Business Leads

CONVERTING WEBSITE VISITORS INTO BUSINESS LEADS

August 27, 2016WordCamp Vancouver

Scott Towne