How to encourage visitors to interact with you(r website)

Pieter De Clercq

Just married

Drupal @ city of Ghent (Digipolis)

1. Focus, focus, focus

2. Write to engage

3. Kill registration madness

How to encourage interaction with your website?

1. Focus, focus, focus

Current state

1. Focus, focus, focus

Suggestion

1. Focus, focus, focus

How to?

User priorities Ask your users

1. Focus, focus, focus

How to?

1. Focus, focus, focus

How to?

Is there a module for that? I'm thinking: webform + colorbox_node +

colorbox + custom javascript

1. Focus, focus, focus

How to?

Match priorities

with product vision Your users are not always right.

1. Focus, focus, focus

How to?

Mobile first As an Information Architecture technique

1. Focus, focus, focus

How to?

2. Write to engage

Current state

2. Write to engage

Suggestion

2. Write to engage

How to?

Write actively.

Make your users feel smart.

You're building a relationship; be nice.

2. Write to engage

How to?

Is there a module for that? No.

3. Kill form madness

Current state

3. Kill form madness

Current state

3. Kill form madness

Current state

3. Kill form madness

Current state

3. Kill form madness

Current state

3. Kill form madness

How to?

Is there a module for that? No, this is configuration.

But...

3. Kill form madness

How to?

Is there a module for that? Use 'Mollom' instead of (default) 'Captcha'.

It only presents a captcha if necessary.

3. Kill form madness

How to?

Is there a module for that? Use 'Inline registration' if you require

registration for node creation.

3. Kill form madness

How to?

Is there a module for that? Help test / develop 'The Sign-Up Problem (SUP)'

if you love gradual engagement + Drupal

3. Kill form madness

Imagine

3. Kill form madness

Imagine

3. Kill form madness

Imagine

3. Kill form madness

Imagine

Feedback & follow-up: http://drupalcampgent.be/feedback