Leveraging Technology to Attract, Engage & Educate Museum Visitors

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Presentation delivered on April 13, 2011 at the Cultural Alliance of Southeastern Michigan's annual meeting.

Text of Leveraging Technology to Attract, Engage & Educate Museum Visitors

  • 1. Leveraging Technology to Attract, Engage & Educate Museum Visitors
    Devon Akmon
    Deputy Director | Arab American National Museum
  • 2. Utilizing Technology
    As technology and all its tools change, so do the challenges facing museums. Among them: how to install wireless Internet access in old buildings so visitors can use their own devices, how to keep up with the constant demands of social media and, most important, calibrating how much the public should influence what goes on the walls.
    Vogel, Karen. The Spirit of Sharing. The New York Times. 16 March 2011. 11 April 2011.
  • 3. Utilizing Technology
    Its less about technology and more about what the visitor can bring to the equation In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community.
    Shelley Bernstein, Brooklyn Museum
    Vogel, Karen. The Spirit of Sharing. The New York Times. 16 March 2011. 11 April 2011.
  • 4. Social Media
  • 5. Social Media + Goals
    Listen/collect feedback
    Communicate/share stories
    Educate
    Generate buzz
    Build community
    Extend our outreach
  • 6. The Art of Conversation
    • #AskACurator on Twitter
    • 7. September 1, 2010
    • 8. Developed by Jim Richardson/Sumo Marketing
    • 9. 23 countries + 340 museums
    • 10. Based on the #followamuseum campaign
    • 11. Goal: get more people interested in museums