Legal Blogging: How to Educate and Attract New Clients

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  • 1. Legal Blogging
    How to Educate and Attract New Clients
    A Conversation with Grant Griffiths

2. To Blog . . .
--build trust & reputation
--educate your audience
--answer their questions
--generate business
3. Or Not to Blog
Professional Service Firms
--dont want to admit they must market at all
--reluctant to try something new
--dont want to give away anything free
4. Talk With Your Audience
5. Focus on Your Target Market
What is your legal practice area?
What segment of the market do you want to serve?
What information do they need to do their jobs?
6. Good Content Exchange Information
Clients Have Questions
Answer Them
Where do I go?
What do I do?
What are the rules?
In person & Online
Give information
Provide Solutions
Help them through process
Same questions are online
7. Manage Your Blogging Time

  • Record you blogging content ideas in one place

8. Dedicate blogging time on your calendar 9. Create Editorial Calendar to schedule posts 10. Use an offline blog client (blogjet.com, ecto.com)