@CaseyMaeKnox

ATTENTION!ATTENTION!ATTENTION!

Who Does She Think She Is? 10,000+ Personal Tweets

1000+ Client Social Media Posts

500+ Email Campaigns

40 Social Media Clients

36 Job Changes

32 Workshops

23 Websites Launched

20 Digital Employees Managed

2 Trips to Guatemala

1 Child

Truth The average adult now spends more time online than with TV and all other media (newspapers, magazines, etc.) …COMBINED!

Truth

2012

2013

2014

2015

0:00 1:12 2:24 3:36 4:48 6:00

MEDIA CONSUMPTION

Print

Radio

TV

Digital

emarketer.com

TruthDigital marketing can solve problems, that traditional marketing cannot.

HOW?BY measurING the impact of your

marketing efforts to the very detail.

TruthFor the 18-49 age group, YouTube has greater reach than any cable network.

TruthYouTube is massive, but Facebook is still bigger.

TruthSocial media encourages the development of more extreme viewpoints.

TruthDigital marketing spend is forecasted to account for 35% of total budgets this year.

TruthEmail is still among the most powerful forms of digital marketing.

TruthTop Growing Digital Channels

Email Marketing

Social Media

Mobile Marketing

SEO/PPC

0% 10% 20% 30% 40% 50% 60% 70%

TruthDigital content is KING.

Truth

http://pennystocks.la/internet-in-real-time/

TruthProgrammatic ads actually convert

LieThere is a magical marketing mix

LieDigital marketing is not a vital part of a company’s business strategy.

Lie

Lie

LieBig website traffic = Big sales

LieSolid KPIs Drive Conversions

- Form Completion

- Campaign CTRs

- Social Interactions

- Email Sign-Ups

LieYou need to a presence on every social media platform

LieIf you build a website, they will come.

VideoThe number of videos posted per person increased by 75% in 2015.

VideoVideo posts have 135% greater organic reach than photo posts.

VideoPeople spend 3x longer watching LIVE video compared to a video that's pre-recorded.

VideoMeet Lisa and Lena.

VideoMove from “testing” to legitimate part of strategy.

#1 reason = TRUST

+ Curiosity

+ confidence

+ amusement

Video- Video Testimonials

- Product Demos

- About Us Videos

- Instructional Videos

- Video Tutorials

- Interviews

- Animated Videos

- Creative Videos with Humor

- Celebrities Endorsing the Brand

- Behind-the-Scenes Videos