The Consumer Behavior of Millennials

Presented by Alexandra James

Staples for Millennials

How Do They Behave?

● Brand loyal

● Not influenced by advertising

● Review blogs before making a purchase

● Value authenticity

● Their future spending habits won’t change

How Do They Behave?

● Want to engage with brands on social networks

● Use multiple tech devices

● Expect brands to give back to society

What Influences Them to Buy?

● Social Media

● Friends, Family, and Strangers

● Whether values of a company align with

their values

● Millennial targeting on social media

Important Brand Characteristics to Millennials