What Do Millennials Want?Consumption + Behavior

2016is the year of the millennial customer.

$200 BILLION

It’s estimated that millennials will be spending

annually by 2017.

$10 TRILLION

As consumers, it's expected that millennials will spend

over their lifetimes.

Let’s make sense of these astonishing numbers…

80 MILLIONThere are about

millennials in the United States alone.

25%Millennials make up around

of the entire United States population.

Millennials are highly influential. They help other generations and

other demographic groups make purchasing

choices.

Let's dig into the millennials mindset….

1Millennials love automation.

2Millennials are the least loyal to brands.

3Millennials crave personalization.

4Millennials are obsessed with easy to use technology.

5Millennials prefer experiential environments.

6Millennials are mobile shoppers.

7Millennials are extremely charitable and care about causes.

8Millennials want to collaborate with the brands they use.

9Millennials hate old or inefficient processes.

10Millennials are typically very informed.

11Millennials express their feelings online and on social media.

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