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Coca Cola Hashir Khan 11589 Saba Noreen 11572 Adeel Asharf 11569 Ali Sanan 11587 Saira Azhar 11539 Samreena Javid 11543 To Sir Imran Ejaz Topic 1

Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior , cocacola consum

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Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior , cocacola consumer

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Page 1: Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior  , cocacola  consum

Coca Cola

Hashir Khan 11589

Saba Noreen 11572

Adeel Asharf 11569

Ali Sanan 11587

Saira Azhar 11539

Samreena Javid 11543

To

Sir Imran Ejaz

Topic

Coca Cola

1

Page 2: Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior  , cocacola  consum

Coca Cola

Contents`

Work Division.......................................................................................................................................................................4

Identification of personalities................................................................................................................................................6

Profile of Consumer..............................................................................................................................................................8

Fulfillers................................................................................................................................................................................8

Achievers..............................................................................................................................................................................8

Believers...............................................................................................................................................................................9

Strivers..................................................................................................................................................................................9

Makers..................................................................................................................................................................................9

Actualizers..........................................................................................................................................................................10

Strugglers............................................................................................................................................................................10

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Page 3: Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior  , cocacola  consum

Coca Cola

Coca cola

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Page 4: Consumer Behavior analysis of product , Consumer Behavior coca cola Consumer Behavior  , cocacola  consum

Coca Cola

Work Division

4

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Hashir Khan

1) Prepared questionnaire

2) Filled questionnaire

3) Worked in SPSS

4) Prepared whole report

Ali Sanana

Preparing data in SPSS

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Coca Cola

Adeel Ashraf

Filled questionnaire

Saira Azhar

Correspondence with group

Tried level best to help me

Samreena

No work

Saba Noreen

No work

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Identification of personalitiesFulfillers

Fulfillers are mature, home oriented, and well educated professionals They have high incomes They are value oriented They are open to new ideas

Achievers

They are work oriented people They are successful They have high job satisfaction They respect authority They demonstrate success through their purchase

Experiencers

They are action oriented peoples They are youngest in vals 2 model They are active in physical and social activities They favor new products

Believers

They are family and community oriented people They are brand loyal They favor American made products

Strivers

They are people with low income They have values similar to achievers Their style is important in lifestyle

Makers

They have very little interest in practical material They have self-sufficient group

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Actualizers

They possesses both high income and self-esteem They are indulge in variety of self-orientations

Strugglers

They have few resources They do not fit in to vals 2 categories They are brand loyal to extent possible

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Profile of Consumer

Fulfillers1) Coca Cola is soft drink that is mostly used in homes while having dinner / lunch mostly high income

family has daily on their dining table.2) These peoples are mostly buyer and payer of the product.3) They purchase Coca Cola because they want good taste.4) This type of peoples demand that there should be value in their product and product should be of

good quality, they are willing to spend money and they want taste.

Motivation

We can motivate these kinds of peoples by improving the value of our product and make taste better so they can be more satisfied.

Achievers1) Coca Cola is not a good thing for health but consumer still buy it because it is consider `as thirst kill

drink2) These peoples are mostly buyer, user and payer of the product.3) They purchase Coca Cola because they want high satisfaction.4) These type of peoples demand that product should be of good quality with average price.

Motivation

We can motivate these kinds of peoples by lowering our price and make our product more attractive.

Experiencers

1) These people belong to that era when there was only Coca Cola , they have strong image of Coca Cola its hard for other brand to change these people thinking

2) These peoples are mostly buyer and payer of the product because they are physically active.3) They purchase Coca Cola because they are mature peoples and energetic they don’t want a

change.4) These type of peoples demand that their product should be fresh and feel them freshness in it.

Motivation

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We can motivate these kind of peoples by showing some sports advertisements so that they could be attracted towards product that it gives.

Believers1) Coca Cola have strong brand image they believe that Coca Cola is only thing which can provide

them freshness2) These peoples are mostly buyer, user and payer of the product.3) They purchase Coca Cola because they believe that American products are good.4) These type of peoples demand that there should be value added services for families by any mean.

Motivation

We can motivate these kinds of peoples by telling them that this is an family oriented product and it is safe for everyone, Coca Cola have mention on Coca Cola bottle (2.25ltr) family size. Coca Cola is also official partner of Olympics

Strivers1) These type of people don’t buy Coca Cola because their income is low and buy other product which

is similar to Coca Cola. 2) These peoples are mostly buyer and user of the product3) They purchase Coca Cola because they are satisfied by this product. Its taste, price etc.4) These types of peoples demand that the price of the product should be low and the bottle should be

stylish because style is important to them.

Motivation

We can motivate these kind of peoples by making the bottle more stylish so that they can be attracted because they are stylish type of peoples and by mentioning LOW PRICE AND GREAT TASTE

Makers1) Coca Cola drinking water is need of these peoples because these peoples are least interested in doing

practical work.2) These peoples are mostly payer of the product.

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3) They purchase Coca Cola because the product it is essential for life and they have to purchase it.4) These types of peoples do not demand anything special because these are lazy peoples and are least

interested.

Motivation

We have motivate them by giving door to door marketing scheme, informing them about product updates via sms

Actualizers1) Coca Cola is need of these peoples because they are rich peoples and do not bother much. 2) These peoples are mostly buyer and payer of the product.3) They purchase Coca Cola because they want good quality of drink and they are self-esteemed

peoples.4) These type of peoples demand that product should be of good quality

Motivation

These types of people have high self-esteem and it’s very difficult to motivate them

Strugglers1) Coca Cola is want of these peoples because they are poor with less resources and they want

something of good taste to enjoy in limited resource 2) These peoples are mostly buyer and user of the product.3) They still purchase because they are brand loyal to such extend.4) These type of peoples demand that their product should be cheap in any cost because they have few

resources to purchase the product.

Motivation

We can motivated them by giving them different offer’s and discount rate on different occasion

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Appendix

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Do you like Coca-Colawith other products?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 9 29.0 29.0 29.0

A 11 35.5 35.5 64.5

N 5 16.1 16.1 80.6

DA 4 12.9 12.9 93.5

SDA 2 6.5 6.5 100.0

Total 31 100.0 100.0

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Do you purchase Coca-Cola Daily?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 7 22.6 22.6 22.6

A 11 35.5 35.5 58.1

N 7 22.6 22.6 80.6

DA 3 9.7 9.7 90.3

SDA 3 9.7 9.7 100.0

Total 31 100.0 100.0

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Do you spend more than Rs. 200 on Coca Cola?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 9 29.0 29.0 29.0

A 10 32.3 32.3 61.3

N 6 19.4 19.4 80.6

DA 3 9.7 9.7 90.3

SDA 3 9.7 9.7 100.0

Total 31 100.0 100.0

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Coca-Cola has great taste compare to other products?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 10 32.3 32.3 32.3

A 10 32.3 32.3 64.5

N 8 25.8 25.8 90.3

SDA 3 9.7 9.7 100.0

Total 31 100.0 100.0

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After watch commercial of other drinks will you try them?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 4 12.9 12.9 12.9

A 7 22.6 22.6 35.5

N 14 45.2 45.2 80.6

DA 4 12.9 12.9 93.5

SDA 2 6.5 6.5 100.0

Total 31 100.0 100.0

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Do you attract with other soft drinks ads?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 3 9.7 9.7 9.7

A 8 25.8 25.8 35.5

N 14 45.2 45.2 80.6

DA 4 12.9 12.9 93.5

SDA 2 6.5 6.5 100.0

Total 31 100.0 100.0

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Ads does not attract me?

Frequency Percent Valid Percent Cumulative

Percent

Valid SA 2 6.5 6.5 6.5

A 4 12.9 12.9 19.4

N 16 51.6 51.6 71.0

DA 6 19.4 19.4 90.3

SDA 3 9.7 9.7 100.0

Total 31 100.0 100.0

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Coca-Cola ads are excellent.

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 6 19.4 19.4 19.4

A 9 29.0 29.0 48.4

N 12 38.7 38.7 87.1

DA 2 6.5 6.5 93.5

SDA 2 6.5 6.5 100.0

Total 31 100.0 100.0

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Coca-Cola price is fair?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 3 9.7 9.7 9.7

A 16 51.6 51.6 61.3

N 10 32.3 32.3 93.5

DA 2 6.5 6.5 100.0

Total 31 100.0 100.0

Have you tried other soft drink such as Gourment Cola?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 4 12.9 12.9 12.9

A 10 32.3 32.3 45.2

N 13 41.9 41.9 87.1

DA 3 9.7 9.7 96.8

SDA 1 3.2 3.2 100.0

Total 31 100.0 100.0

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Will you sitch to other brand if you can't find Coca Cola?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 3 9.7 9.7 9.7

A 5 16.1 16.1 25.8

N 17 54.8 54.8 80.6

DA 5 16.1 16.1 96.8

SDA 1 3.2 3.2 100.0

Total 31 100.0 100.0

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Are you satisfied with product?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 7 22.6 22.6 22.6

A 13 41.9 41.9 64.5

N 10 32.3 32.3 96.8

SDA 1 3.2 3.2 100.0

Total 31 100.0 100.0

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Does product gives benefits that product have promised?

Frequency Percent Valid Percent

Cumulative

Percent

Valid SA 7 22.6 22.6 22.6

A 10 32.3 32.3 54.8

N 13 41.9 41.9 96.8

SDA 1 3.2 3.2 100.0

Total 31 100.0 100.0

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Gender

Frequency Percent Valid Percent

Cumulative

Percent

Valid female 12 38.7 38.7 38.7

MALE 19 61.3 61.3 100.0

Total 31 100.0 100.0

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you age is

Frequency Percent Valid Percent

Cumulative

Percent

Valid 15 YEAR 6 19.4 19.4 19.4

20 YEAR 23 74.2 74.2 93.5

25 YEAR 2 6.5 6.5 100.0

Total 31 100.0 100.0

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Money that I spend in a month is

Frequency Percent Valid Percent

Cumulative

Percent

Valid 10,000 16 51.6 51.6 51.6

15,000 8 25.8 25.8 77.4

20,000 6 19.4 19.4 96.8

25,000 1 3.2 3.2 100.0

Total 31 100.0 100.0

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What you see while buying product?

Frequency Percent Valid Percent

Cumulative

Percent

Valid product benefits 7 22.6 22.6 22.6

Price 5 16.1 16.1 38.7

Availability 17 54.8 54.8 93.5

Advertisement 2 6.5 6.5 100.0

Total 31 100.0 100.0

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In my free time

Frequency Percent Valid Percent

Cumulative

Percent

Valid Spend time with Family 17 54.8 54.8 54.8

Spend time with Friends 2 6.5 6.5 61.3

Spend time in sports 6 19.4 19.4 80.6

Depends on mood 6 19.4 19.4 100.0

Total 31 100.0 100.0

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