8 Million users with $0Revealing the ETC strategy

Nischal Shetty(Founder, JustUnfollow)@NischalShetty

Ego

•Gmail Invites

•JustUnfollow stats

•Game Leaderboards

•Foursquare Mayorship

•“I am Rich” the most expensive app on iOS that did nothing

Temptation

•Freemium

•Dropbox share and gain more storage

•JustUnfollow tweet to unlock

•Secret app displaying number of friends joined

•Linkedin testimonials

•Closed beta - share for early invite

Curiosity

•LinkedIn - Who viewed your profile

•JustUnfollow - Who Unfollowed Me

•Notifications

•BuzzFeed article titles

Marketing Top View

•Successful products play well with Ego, Temptation and Curiosity

•How do you imbibe this in your product?

Nischal Shetty

@NischalShetty

nischal@codigami.com

Thank You!