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© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
Using CRM Data to Activate Shoppers at RetailElizabeth Tung, National Shopper Marketing, CloroxJonothan Treiber, CEO, RevTrax
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
• Build a smart CRM database by tracking digital
marketing channels to brand purchasing
• Coupon campaigns allow brands to collect data
points like
→ In which digital channel consumers engage
→ What action they took to reach the offer they
eventually redeemed
• Identify which channels represent ROAS
Tie Digital Marketing to Retail Sales
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
Consumer Lifetime Value Statistics
→ the longer the consumer relationship
the better the targeting
CRM data allows CPG’s to form those
relationships independently of retailers
Provides the base for 1:1 consumer
marketing and retailer activation
CRM Data in Consumer Personalization
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
Personalizing CPG Offers
Series A
Series B
$0.50
$0.50
$2.50
$2.50$1.50$1.50
Printed
$0.50
Not Printed
Series C
BRAND BConsumer who did not print
Redeemed and
PrintedAll Else
→ Create individualized user experiences based on consumer actions in real time
→ Optimize promotional budgets and offer efficiency
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
Promotional CRM utilize coupons as:
→ a data-collection vehicle
→ outbound content marketing
CRM enables brands to understand consumer behavior at an individual level for future targeting
Guide future media spending by creating look-a-like audiences in known
Provides leverage for brands to sell into retailers and build partnerships
Activate CRM Consumers at Retail
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
Household Retailer Propensity
Purchases Brands A, B and C once per month
Average monthly purchase size: $87.53
Preferred Retailer: Walmart
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
Disclaimer: The examples above are intended to outline our general product direction. It is intended for information purposes only and are not actual promotions or results.
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
Activate CPG CRM database consumers at
retail using 1:1, geo-targeted digital media to
drive them into their retailer of choice.
Geo-targeting CPG Promotions
Disclaimer: The examples above are intended to outline our general product direction.It is intended for information purposes only and are not actual promotions or results.
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.
• Drive active, loyal CPG consumers into specific retailers
• Implement smart CPG coupon portals on retailer sites creating a cooperative database of common consumers
• Creates more effective partnerships between brands and retailers through shared data
Retailer Specific Promotions
© RevTrax 2015. Confidential and proprietary property of RevTrax. All rights reserved.