The “always looking” campaign.Created by Bec Matlioski, Selby Staynor, Kate Gillam & Ella Shepley

SEEK

ZULUadvertising co.

Problem

People are not being proactive in their career searches They only consider creating a Seek profile when

they are in the process of looking for a job

People do not understand the full benefits of a profileA Seek profile does much more than just hold

your CV online, it actually helps people find you

Aim

Raise awareness of the Seek Profiles function.

Drive Profile acquisition.

Target Audience

Mass Target Audience25 – 45 Year OldsMale & FemalesActive Jobseekers Those monitoring their opportunities

Insights

ConsumersMuch of the target audience wait until they’re ready to change jobs to start looking for opportunities, missing

many chances in the meantime.

A Seek Profile is constantly searching for career opportunities that suit you, even when you’re not, which

is a unique feature in this category.Brand/Category

Solution

“take the looking out of looking for a job”Your SEEK profile is always looking for you:

Solution

Your SEEK profile is always looking for you:

Case Study Video

TVC

Metrolites

Social Media + Digital

Social Media + Digital Continued

Further Ideas

Extended TVCsAlternative TVCs/Posters

Interactive online media and competition

Further IdeasZULU

advertising co.

thank you