Anti-Sexting Campaign

Sexting … not as sexy as it seems

April 16, 2010 Cara O’Brien, Karen Redmond, Sydney Oliver, Jordan McBride, Jenna Pitsenbarger

What is sexting ?

Sending explicit messages, photos, and/or videos via cell phone.

Known as a “high-tech way of flirting.”

“latest teen trend”

History of Sexting

Reported as early as 2005, however sexual liberation began in the 1960’s.

This has become such a prominent issue due to the accessibility of the new technology.

New technologies include cell phones with cameras, and social networking sites, such as Facebook.

Why is this a problem?

Problems mainly occur when one or both of the individuals involved are under the age of 18.

Law violations include the following:Possession/distribution of child pornography

Exposing minors to lewd, obscene materials

Consequences include:Lifetime label as a sex offender

Up to 10 years in state prison, if tried as an adult

Previous CampaignsMTV

MTV took action in 2009 to evaluate the effects sexting has had on teens.

A Thin Line

http://www.athinline.org/videos/8-rachels-sext

http://www.athinline.org/videos/13-absolutely-everyone

Documentary

Celebrity involvement

Previous CampaignsCynthia and Albert Logan lost a daughter to sext scandal

Thatsnotcool.com takes a different approach to talk to teens

http://www.thatsnotcool.com/TwoSidedStories.aspx?Title=PRESSURE+PIC+PROBLEM

Commonsensemedia.org to help parents

James Lipton involvement with LGhttp://www.youtube.com/watch?v=8AVc1mr7X0Q

Previous Studies

Several studies have been conducted to determine how many teens and young adults do in fact sext.

Results have found that : 20% of teens, ages 13-19, have sent nude or semi-nude pictures, and 33% of young adults aged 20-26 have also sent nude or semi-nude pictures.

29% of teens have shared pictures online with someone they have never met.

50% of teens have shared the same picture with multiple people.

Audience AnalysisSurveyed 50 people, between the ages of 18-24.

Participants were asked to complete the survey as if they were 13-17, and then complete it as their current age.

58.1% of 13-17 yr. olds have sent or received a nude or semi-nude photo.

70% have been doing it since the age of 18.

68% did it when they were younger, while 72% do it now.

40% were pressured by their peers to either send or forward a message.

Campaign Goals

Educate teens and young adults on the dangers of sexting.

Discourage the participation in sexting, even though some may feel pressured to do it.

Get middle and high schools more involved.

Communication Plan

Aim to use television advertisements and social networking sites, such as Facebook.

Creation of a Facebook group called “Sexting … not as sexy as it seems.”

Creation of a print ad that can be posted or distributed.

Development of a brief video advertisement to discourage texting.

Link

Communication Samples

Aim to have these two communication samples distributed to our audience as a reminder to practice safe texting.

Awareness bracelet

Cell phone background application

More school support

Awareness Bracelet

Phone Backgrounds

School Support

Most schools do not feel that sexting is their problem, and it usually takes a student getting into trouble to motivate them to do something about it.

We hope that the creation of this communication plan and the communication samples will give the schools something to work with.

EvaluationOne of our main goals is to educate teens and young adults, as well as college students on the dangers of sexting.

We want to educate teens and young adults about the laws & consequences associated with sexting.

Over the next 5 years, we are going to try and develop an anti-sexting class into the middle and high schools nationwide.

Another way to evaluate how effective our campaign is will be to determine how many teens and young adults have access to and support our awareness bracelets and phone backgrounds.