It’s Not About Size Campaign

Strategy• We want to appeal to a upper middle class white-

collar audience while retaining current audience. • We want to appeal to a man/woman(s) sense of

getting the job done right, on time and efficiently. • Focusing on a funny way of getting the message

across.

Target Audience• Men and Women, 25-45, single or married, with or

without children.• $45K-$75K household income, who live in trendy

small cities with large amounts of tech jobs, like Austin, TX.

• They usually work in white-collared jobs in business, e-commerce, sales and the arts.

• Also small business owners.

Print Ad

Banner Ad

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Microsite

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Viral Video Script

Twitter Page

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