Appelican HealyCOM 401- Senior ProjectVanessa MilesTalia Diers Jessie Nutter Grace MilamSheila O’DonnellKeily Moyer

About

• The Members

• The Name

• The History

Brief• Mission–We hope to encourage our client’s

progress towards local recognition, and a growing fan-base as well defining their image in a Southern American Rock Genre.

• Strategy

Limitations

• Time

• Money

• Resources

Action

• The Meet

• The Goals

• The Strategy

Brand & Image – Talia Diers

•Create Logo and Image

•Create Campaign Proposal

•Create Promo Video

Brand & Image – Talia Diers

Brand & Image – Vanessa Miles

• MEETINGS

• Band’s image of themselves

• Made CD cover

Brand & Image – Vanessa Miles

• CDs

• Audience Feedback

• Solid Image

Myspace• Reformatting of the site

– New background with image of first album cover

– New color scheme that correlates with band image

– Updated information on upcoming gigs

– Uploaded new photos, videos, music

– Increased following from 322-359• Connected with friends of

similar bands• Connected with similar bands

Facebook• New profile picture of

potential band logo• Uploaded remastered

songs, photos and videos (promo/live performances)

• Connected with students from Richmond University to expand local following

• Increased “likes”’ from 68-85

Social Networking – Grace Milam

Social Networking – Grace MilamTwitter• Reformatting of page layout

– New color scheme that correlates with AH’s other social networking sites and image

– Tweets regarding upcoming gigs and updated information on other AH sites

– Connected to similar bands and their followers

– Increase of followers from 6-18

YouTube• Created an AH

personal account• Formatted page with

new images and color schemes reflecting band’s image

• Updated content on “influences,” event dates, etc.

• Added new live performance videos from recent gigs

• Subscriptions to similar bands & music tags

Soundcloud- Provide an easy to use

platform for downloading AH music

- Connect with music blogs and fans

- Provide pictures and band details

- Over 30 downloads

Social Networking – Sheila O’Donnell

Social Networking – Sheila O’Donnell• Press Kit- A concise compilation of the band’s

biography, gigs, press, and pictures.- Intended for media, music blogs, and

venues which are short on time and need a quick yet detailed pitch

Drawing inspiration from Bruce Springsteen, Jimi Hendrix, Ryan Adams, and Dave Matthews, Appelican Healy’s sounds

combine southern rock, folk, and blues with a unique London edge. They love to play

and make music. They want to hear all the songs, read all the books, drink all the

wines. They want to know every road, shore and town and make friends with all the

good people.

Sample from Press Kit

Proud Galleries, London - May 2010

Hoedown Festival - June 2010

Tommy Flynns, Camden - July 2010

Monto Water Rats - August 2010

The Troubadour, London - October 2010

333 Mother, London - November 2010

The Pigalle Club, London - November 2010

The Cell, London- Feb 2011Bexhill Music Festival- 4

June 2011

GIGS

Public Relations – Jessie Nutter

• Increase publicity

• Social Networking

• Industry

Networking

• Discover

Venues/Gigs• Distribute EPs,

band information

EP Cover Designs

Public Relations – Jessie Nutter

Distributing CDs Distributing informational flyers Introducing the band Encouraging crowd support

- The Cell, Hoxton

- Citizen Smith, Putney

- Monto Water Rats, King’s Cross

Public Relations – Jessie Nutter Researching potential

venues/gigs Networking with other

musicians and industry professionals

Networking with media- Via social media

(Facebook, MySpace, Twitter)

- Online music blogs, newsletters, independent distributors

- Press Package distribution

Public Relations – Keily Moyer

What Did We Achieve?•Brand & Image

•Public Relations

•Social Networking