Search Engine Optimization (SEO)

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Why am I not on the first page?Search Engine Optimization

Whats SERP (Search Engines Results Page)?Search Engines are designed to search for information on the web. Results will be listed based on keywords that a user types.93% of online experiences begin with Search Engines. Can you really afford to not be on Search Engines?

Whats SEO?SEO (Search Engine Optimization) is the process of improving the visibility of your website in SERP naturally or organically

How does it work?Search Engines use software called Bots or Spiders to scour the web.They find websites by following links and read the text-based content and index (store) the information.Before it displays your results, it uses an algorithm to calculate best matches.

Why is SEO Important?70% of the links search users click on are organic.75% of users never scroll past the first page of search results.59% of consumers use Google every month to find a reputable, local business.

High ROI (Return on Investment)Effective SEO campaign can bring a higher return on your investment than any other type of marketing for your company.SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rateOn average inbound leads cost 61% lower than outbound leads.

Long TermSEO, done properly is a cheaper and long-term solution. Things done today will have long standing effects to help with positioning.

Plant that seed!

MeasureableOvertime youll notice an increase in your website performance.Quantify results of search engine optimization by positioning reports, site traffic, visitor conversion and other metrics.

The success of a page should be measured by one criteria: Does the visit do what you want them to do?-Aaron Wall

What can we do to boost our ranking?

ContentCareful Keyword SelectionGoogle recommends making pages for users, not search enginesNo cloaking deception, present different content to search than what is displayed. (No invisible text)No Keyword Stuffing Keyword, Keyword, Keyword, Keyword, KeywordNo Duplicate cause for confusionCreate useful, information-rich site that clearly describes your content.New content gets attention. Create fresh and unique.

Title TagsShort, unique and a quick sales pitchShows in resultsAccurately describe pages contentBe unique on every page of your site

Header TagsUse only one H1 element on a pageTop level headingAccurately describe the pages contentThis can have links

Image Alt TagsGoogle reads text and does not view images.Be sure to choose a logical name for a keywordText nearby image, should support the image.

Meta DescriptionShort and captivating.Describe the pages contentFor humans and for search enginesConnect to titleBe unique on each page

URLsPay attention to the entire URLUse descriptive URLs301 redirect - a permanent redirect from one URL to another. (Think of it as a change of address form.)Not only for changing your website domain, but also:www.example.comExample.comwww.example.com/index.htmlExample.com/home.aspxhttp://money.cnn.com/2015/08/28/media/new-york-daily-news-defends-virginia-shooting-cover/index.html

Link BuildingOn site links on a given page should be reasonable (fewer than 100)Embed links within your content to relevant pagesUse descriptive text for linksLink building Is an artInbound links are importantDirectories and listing on relevant resources Request customers and other connections to link to you.BLOG! (next page)Use Social NetworksWe will have more on this later.

The objective is not to make your links appear natural; the objective is that your links are natural.-matt Cutts

BlogsBuild a company blog filled with valuable information.Create content that inspires viral sharing and natural links.Companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads. Companies that blog have 97% more inbound links.

XML SitemapHelps search engines index your pageTells what page to crawl and indexHow often and with what priority

Search engines have Webmaster Tools that you can sign up provides insight to how your site is crawled.The simplest way to verify is to place a designated code on your site.

Design for Mobile in MindResponsive DesignEasier for Google to findAdaptive DesignSeparate Mobile SiteUses a different URL for configuration that could confuse Google in identifying.48% of users say that if they arrive on a business site that isnt working well on mobile, they take it as an indication of the business simply not caring.

A good way to make it [a site] work in both worlds [mobile & desktop] would be to have a site that uses responsive web-design techniques to adjust to the size of the users device/settings.-John Mueller, Google

Even the best SEOs are not magicians. The cant simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, youd see a whole lot more millionaire SEOs.-Jill Whalen

Directory SubmissionsSubmit site to online directories such as Google, Bing, Yahoo, etc.https://www.google.com/business/https://smallbusiness.yahoo.com/local-listingshttps://www.bingplaces.com/Submit listings to four major database providers:http://developer.factual.com/contribute-or-correct-data/https://mybusinesslistingmanager.myacxiom.com/http://www.neustarlocaleze.biz/welcome/http://www.infogroup.com/small-medium-businesses/online-listing-managementhttp://www.business2community.com/brandviews/act-on/63-digital-advertising-terms-every-marketer-should-know-01303561