Amplifying Media and Consumer Influencers

to Drive Business Results

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MMK’s proprietary RISE* Model leverages the power of Earned

Media, Influencers and Consumer Advocates and

amplifies these voices through targeted paid media to create a

tidal wave of targeted positive commentary about your brand and

products that consistently delivers business results.

*Real-Time, Insight-based Strategic Engagement

The Power of Earned Influence

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• By using advanced social listening techniques, we are able to develop an engagement strategy that leads consumers to try, buy, and talk about our products in real-time.

• We then amplify those consumer and influencer statements of advocacy with paid media dollars to target consumers at mass scale.

• Because consumers trust the recommendations of other people much more than they trust brand messages, these amplified 3rd party endorsements are incredibly engaging and influential.

• We have consistently seen positive sales results correlated to the application of these methods.

Why is RISE a successful strategy?

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Awareness Relevance Trial Loyalty Advocacy

Generating a Tidal Wave of Earned Conversation… Amplified by Paid Media

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The RISE Process

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Brief: Business Objective, Target Audience(s), Key Performance Indicators :

Landscape Assessment: Social Conversation, Media, Competitive, Consumer Journey, Trends :

Key Insights (Brand and Target Audience)

Engagement Strategy

Mainstream MediaSocial

EngagementSampling Events

Spokespeople & Influencers

Real-time Monitoring and Activation

Paid Amplification (Social Platform and Native Advertising Targeted Buys)

We use Social Listening Software to Benchmark and understand the total conversation.

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Conversation Emotions

We can understand the emotions that our target segments feel when discussing the subjects of our conversation. This informs our engagement strategy.

Understanding the conversation along the path-to-purchase is critical to knowing when and how to engage in real-time.

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How We Engaged in Real-Time

Retweeted to 5,000 followers!

Armed with this understanding, we engage with our audiences in real-time.

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Brand

Brand

How We Engaged in Real-TimeOur Real-Time Sprinklr Dashboard

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• The Sprinklr listening module allows our team to monitor the entire conversation.

• We engage in the conversation in real-time to encourage advocates and help BADvocates overcome barriers.

• We are also able to measure our impact on the conversation over time.

We promote the content of advocates, who tell our stories for us, in a way that is more trustworthy and influential.

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BRAND

We can measure the impact of our efforts over-time. We have seen that this often correlates with increased sales.

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