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Landscape: Mobile Web Applications
Babies ‘R Us:• Touch-enabled menu
options
• User-friendly menu drill-downs
• Simple product browsing - not crowded
1–800flowers.com• Little touch-enabled
functions (feels like a native app)
• drag-to-view menus
• very long menu drill-downs
• page views that do not require refreshing
Landscape: Mobile Optimized Websites
ASOS:• User-friendly menu options
& drill-down functionality
• Easy check-out
• Product browsing is not crowded
QVC:• Not optimized for mobile
(obviously)
• Result: Cluttered pages
Landscape: Hybrid Mobile
Safeway:
• Uses HTML5 web view for customer registration
• Combines with native features for product browsing
Bed, Bath & Beyond:
• Menu drill-down
• Users must drill down very deep to view products – causes high abandonment
• Not aesthetically pleasing
The Opportunity
Adoption rate of mobile devices & mobile device usage is astounding...
The competition isn’t there just yet...
The ability to market to your current customers around town and in-store...
Every user journey is different and your mobile experience should be custom – just like your brand, your store.