DESIGN FOR AWARENESS - SXSW 2010

© 2008 frog design. Confidential & Proprietary. 13

SXSW 2010

DESIGN FOR AWARENESS


mobile health?






mobile? healthmobile? banking

mobile? mediamobile? gaming

mobile? commerce



the problem of awareness


a dramatic shift in sensory perception


mobile technologies are leading the way


fabio clay musick


Design for Behavior

fabio clay musick


Personal Informatics

fabio clay musick


Design forAwareness

fabio clay musick


Augmented Mindfullness!

fabio clay musick


wtf?

fabio clay musick


Augmented Mindfullness is a growing field of user experience design that applies to methods of recording behavior, processing the data collected, and feeding it back to the individual or group so that they can better understand the patterns of their activity; and, ostensibly, adapt their behavior more intelligently than they would without these augmentations.

Josh Musick

© 2008 frog design. Confidential & Proprietary.

STRESSERASER HELICOR


It would be a great tool for people who have a harder time feeling what’s going on in their body. It gives people a way to ‘see’ the result of an exercise or activity in their body.

Chiropractor

PulseTracer Proprietary and Confidential


#1 FEEDBACK



PROCESS

REFLECT

REP

OR

T

CO

LLEC

T


REFLECT

PROCESS

CHANGE !

REP

OR

T

CO

LLEC

T


REFLECT

PROCESS

REP

OR

T

CO

LLEC

T

Josh


Josh

REFLECT

PROCESS

CO

LLEC

T

REP

OR

T


Josh

REFLECT

PROCESS

REP

OR

T

CO

LLEC

T


REFLECT

PROCESS

REP

OR

T

CO

LLEC

T

STRESSERASER HELICOR


REFLECT

PROCESS

REP

OR

T

CO

LLEC

T

NIKEPLUS NIKE


AIRSTRIP

REFLECT

PROCESS

REP

OR

T

CO

LLEC

T


A.M. DESIGN PRINCIPLE#1

Trust in the system is established through the e!ective balance of

collection and reporting strategies.


LOSEIT

REFLECT

PROCESS

REP

OR

T

CO

LLEC

T


REFLECT

PROCESS

REP

OR

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CHOICEBYCHOICE LOGIC COLONY


FITBIT

REFLECT

PROCESS

REP

OR

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CO

LLEC

T



Data visualization is not as e!ective as you think. I’ll take a

badge over a graph any day.


FOURSQUARE

REFLECT

PROCESS

REP

OR

T

CO

LLEC

T



If you can’t automate collection...then you better make it fun!


#2 MOTIVATION


MOTIVATIONpleasure & painhope & fearacceptance & rejection{

from “A Behavioral Model for Persuasive Design” by BJ Fogg


1. M

OTI

VATI

ON



1. M

OTI

VATI

ON

2. ABILITY




Designers don’t really understand motivation.


1. M

OTI

VATI

ON

2. ABILITY

increased likelih

ood to perfo

rm ta

rget behavior



1. M

OTI

VATI

ON

2. ABILITY

!THRESHOLD

TRIGGER



As mobile phones become more context aware, the trigger- behavior coupling will go beyond the desktop into our active lives. The mobile phone will be a channel for triggering many behaviors. As recipients, we’ll be most tolerant of triggers when they are Signals or Facilitators. Sparks may annoy us because they will seek to motivate us to do something we didn’t intend to do.

BJ Fogg


VITALITY GLOWCAP

PRIUS DASHBOARD TOYOTA

MOBILE HEALTH PROJECT MASILULEKE



People don’t like to set ‘policies’ for themselves. And we’re not

very good at following them even when we try.


You t You t+1 You t+2 You t+3

TIME INCONSISTENCY


I want fried

chicken!

I don’t want

diabetes!

TIME INCONSISTENCY


Looking from one emotional state to another is di"cult. But to make informed decisions we need to somehow experience and understand the emotional state we will be in at the other side of the experience. Learning how to bridge that gap is essential to making some of the important decisions of our lives.

Dan Ariely, Predictably Irrational



The most e!ective triggers come from other people

(or at least appear to).




#3 RITUAL


t = time


t = time

! ! !!

t+1 t+2 t+3 t+4t

!


t = time

!

!

!

t+1

t+2

t+3

!

t+4t

!


t = time

a =

att

entio

n /

awar

enes

s

!

!

!

!!

t+1

t+2

t+3

t+4t


“My upcoming class is all about using tech to create new routines. There's lot to explore here.”@BJ Fogg


PROJECT MASILULEKE SOUTH AFRICA


a =

att

entio

n /

awar

enes

s

t = time

Message with information received as part of day to day communications with easy call-in mechanism

Accompanying a friend or loved one who is sick. Desire to avoid the health clnic.

Results displayed with strong indication of how to follow-up and get support.

Testing and medication reminders delivered by celebirty buddy.

Availability of low cost / free test kits with prominent mobile # displayed.

Community participation in assembling and distributing test kits,

PROJECT MASILULEKE SOUTH AFRICA


REMOTE HOME MONITORING ITALY




a =

att

entio

n /

awar

enes

s

t = time

Patient feels a great deal of insecurity on being released from treatment. Needs reassurance that someone is paying attention.

Smartphone allows patient to monitor his own signals. Patient feels safer improving speed of recovery and easing return to normal life.

Patient has a coronary event that requires treatment and

triggers change in awareness.

The service filters the feed from the patient so that the

provider is only alerted in high risk situations.





Knowledge is transferable. So try to find the A.M. opportunities in

whatever you are doing.


MINT INTUIT


FIAT ECODRIVE


SMART METER YELLO STROM


Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?

Tom Igoe, NYU


Technology that augments mindfulness can help us address problems we’re not naturally good at solving.

Josh Musick, frogdesign


thanks!@fabtweet