POKÉMON GO & MARKETING:

Information of how Pokémon GO can help companies market their products & more.

Images from: Google Images

Table of Contents: Page Title: Page

Number:Marketing Tactics 61Pokémon GO Insights 72Marketers Response 79

Business & Pokémon GO: 84Examples of Use 85How can Businesses Profit?

95

Tips: 100Future: 108Work Cited: 113

Page Title: Page Number:

Pokémon GO Information: 3Pokémon GO Overview 4Player Information 12PokéStops & PokéGyms 20Lures 27

Statistics: 35Marketing on Pokémon GO: 45

Before Marketing 46Local Marketing & Pokémon GO

53

Marketing Tactics:

• The creator acts as the publisher, the business owners the advertisers, & the players are the customers

There’s an Affiliate Channel Component with the App:

• Offering to allow businesses to have customized appearances or promoted offers

Display Marketing Opportunities:

• Can be embedded by allowing users to search for products or business types & the app shows what’s near to the user

Search Marketing Features:

• Can be embedded to allow players to share & earn rewards

Social Features:

Compiled by Author from: blog.marketing.rakuten.com

 Different Potential Marketing Methods:

Marketing Tactics:

Battery Life Problems

Get People to Hang Out

Give Out Pokémon GO

Gifts

Have Team Specific

Promotions or Days

Host a Pokémon GO Tournament

Join up with Other Store

OwnersPokémon GO

Social

Compiled by Author from: entrepreneur.com

Marketing Tactics:

Battery Life Problems: Power Strips:

Have a few available to help trainers revive their

dead phones & to continue on their journey

Portable Power Packs:Use this as promotional

itemsThey don’t have to be

expensive but players will be grateful to have extra

batteryCompiled by Author from: entrepreneur.com

Marketing Tactics:

Pokémon GO Social:Creative Photo

Contest:Host a challenge

where players take pictures with

Pokémon & offer a prize to the best one

Email Campaigns:An email list is a revenue driver

businessesUse a landing page or collect them at

check out for a chance to win

Pictures with Products & Pokémon:

Allow for discounts when players tag pictures that have

the Pokémon & your products in them

Compiled by Author from: entrepreneur.com & socialmediaexaminer.com

Marketing Tactics:

Pokémon GO Social:Player Check-

In:Encourage

players to check-in while playingIt may lead to more players

coming into your business

Social Media Shares:

Share when you find rare

Pokémon at your location

They get the update & it

positions your business for

trainers

Snapchat Memories:Encourage

players to share snaps of catching Pokémon inside your business

Tag Player Photos:

Ask players to share their

Pokémon photos that were taken at your business to increase social

exposure

Compiled by Author from: entrepreneur.com & socialmediaexaminer.com

Marketing Insights:

Compiled by Author from: entrepreneur.com

Triumph of Social Local Mobile Marketing (SoLoMo)

New Marketing Infrastructure

Changing Boundaries of online & Real Life

Marketing Insights:

Compiled by Author from: entrepreneur.com

Pokémon GO illustrates the full realization of Social Local Mobile

Marketing: It combines social media with local

marketing- Small businesses are

seeing big gains in sales due to extra foot

traffic from the game

It also uses mobile-

The game makes it possible for people to interact in the real world & social media

world simultaneously

Marketing Insights:

Compiled by Author from: entrepreneur.com

The rise of Pokemon Go is part of the broader trend toward the new era of the Internet of Things (IoT)

Cheap digital sensor technology is going to transform the way people interact with mobile devices & with real life objects in physical spaces

New platforms for communication & consumer interaction might suddenly appear in surprising new ways

The applications for this sensor technology will be broad & varied

There might be massively disruptive technologies or whole new platforms for communication that seemingly emerge overnight

Marketers Response:

By Making Themselves Attractive to Players

Making Their Own Virtual & Augmented Reality Apps

Through Partnerships

Compiled by Author from: ama.org

Marketers Response:By Making

Themselves Attractive to

Players: Use lures to get players to the come

to your locationMake the location

player friendly Giveaways, competitions & more can entice players to go

to your storeCompiled by Author from: ama.org

Marketers Response:Through

Partnerships: Companies all over the

world will start to Partner with Niantic These partnerships can be used to

host events, create Pokémon merchandise & more

Compiled by Author from: ama.org

Work Cited:• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016. Web. 16 Sept. 2016.

<http://expandedramblings.com/index.php/pokemon-go-statistics/>.• Bhat  , Aditya. "'Pokemon Go:' Full List of Countries Where the Game Has Been Released and

Regions Yet to Receive It." International Business Times, India Edition. 06 Aug. 2016. Web. 16 Sept. 2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-yet-receive-it-689139>.

• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d. Web. 16 Sept. 2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.

• "How Does Pokémon GO Compare to Other Apps?" Similarweb Blog Pokmon GO Compared to Other Popular Apps Comments. N.p., 2016. Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-compared>.

• "How Pokémon Go Is Disrupting Marketing as We Know It." AMA. N.p., n.d. Web. 16 Sept. 2016. <https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-disrupting-marketing.aspx>.

• "How Pokémon Go Will Level up Local Advertising." Marketing Land. N.p., 2016. Web. 16 Sept. 2016. <http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.

• "How to Incorporate Pokémon Go Into Your Local Marketing Strategy." Tech.co. N.p., 2016. Web. 16 Sept. 2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.

• “How Your Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016. Web. 16 Sept. 2016. <http://startwithhatch.com/pokemongo/>.

Work Cited:• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p.,

n.d. Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-marketing-with-pokemon-go>.

• "Mobile Users Are Spending More Time in Pokémon GO Than Facebook." Sensor Tower. N.p., 12 July 2016. Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.

• Nanji, Ayaz. "How Pokémon Go Players Engage With Businesses."MarketingProfs. N.p., 18 Aug. 2016. Web. 16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-with-businesses-infographic>.

• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d. Web. 16 Sept. 2016. <http://visual.ly/pokemon-go-marketing-3-easy-steps>.

• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016. Web. 16 Sept. 2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-5044818443?email_button=true>.

• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279404>.

• Templeman, Mike. "21 Pokemon Go Marketing Tactics You Have to Try."Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279736>.

• Vultaggio, Maria. "What Can You Get At PokeStops? How To Obtain Incubators, Incense, Lure Modules And More In 'Pokemon Go'" International Business Times. N.p., 2016. Web. 16 Sept. 2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-modules-more-pokemon-go-2392378>.

*Some information came directly from the Pokémon GO App*

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