What Pokémon Go teaches brands about Social Media

Dannyl DanabalanRegional Enterprise Account Executive, Hootsuite

@dannyldanabalan

45minsAverage time user spend a day on the app

13.2M Mentions on twitter(in the first 2 weeks of release)

21Mdaily active users in USA alone

1.94M+followers on Twitter

Why did Pokémon go viral?

3 big reasons

New TechEngaged

passionate community

Staggered launch

How did businesses ride the Pokemon wave?

How not to do it (#FAIL)

How to do it right (#WINNING)

Respond to your customers & focus on what your customers are saying

Be relevant to current trend discussions

Surprise them with knowledge on the topic

Results

3M+ Organic Reach

Droveover 17k

comments

How brands can ride waveso

How brands can #CatchEmAll

Enable a reactive team

US, ANZ launch6th July

SEA Launch6th August

Spot Trends on Google Trends

Pokémon GO: SEA Launch

Choose the right channels

Takeaways

Enable a reactive team

Spot trends early

Choose the right channel

Thank You