POKÉMON GO & MARKETING:

Information of how Pokémon GO can help companies market their products & more.

Images from: Google Images

Table of Contents: Page Title: Page

Number:Marketing Tactics 61Pokémon GO Insights 72Marketers Response 79

Business & Pokémon GO: 84Examples of Use 85How can Businesses Profit?

95

Tips: 100Future: 108Work Cited: 113

Page Title: Page Number:

Pokémon GO Information: 3Pokémon GO Overview 4Player Information 12PokéStops & PokéGyms 20Lures 27

Statistics: 35Marketing on Pokémon GO: 45

Before Marketing 46Local Marketing & Pokémon GO

53

Examples of Use:

L’Inizio’s Pizza Bar in New York:

For $10 they lured over a dozen Pokémon to their store

Foot traffic & business increased by 75%

Compiled by Author from: visual.ly Images from: Google Images

Examples of Use:T-Mobile:

• If you offer mobile services or accessories now is the time make them available for the game players

• T-Mobile announced unlimited data for players of the game

Compiled by Author from: Information & Image from socialmediaexaminer.com

Examples of Use:

Email Campaigns Signs & Banners

Social Media Campaign

Window Decal Signs

Other Uses:

Compiled by Author from: visual.ly

Business can use Traditional Marketing Campaigns to Increase Traffic:

Profiting from Pokémon GO:

Use Pokémon

to Advertise

Your Products

Take Advantag

e of Location

Advertise You Have Pokémon

Compiled by Author from: startwithhatch.com

Profiting from Pokémon GO:

Advertise you Have Pokémon:

Players want to capture as many Pokémon as

they can, if your company is near a prime

location, advertise it

Even if your business isn’t near a prime

location you can figure out where there are

PokéStops & PokéGyms then advertise your

company at these areas

If your business is able to be mobile, take it to those location & sell concessions there

Compiled by Author from: startwithhatch.com

Profiting from Pokémon GO:One of the major capabilities of the game is that you

can take pictures in your surroundings with the Pokémon

Your business can post pictures of Pokémon to subtly

promote your products

Getting creative gets you bonus points and more

attention too

To do this either use the screenshot function or hit the

camera button when a Pokémon

appears

Compiled by Author from: startwithhatch.com

Use Pokémon to Advertise Your Products:

Tips:Be

Authentic

Drop Lures

Get Social

Get Creativ

e

Talk Pokém

on

Compiled by Author from: marketingprofs.com

Tips:

Be Authentic:

If the game isn’t for you or your

customers don’t feel like you

have to participate

You know your brand identity

better than anyone

Remain true to what your

company stands for

Compiled by Author from: marketingprofs.com

Tips:

Talk Pokémon:

Talk about the game whenever

possible

One of the most compelling effects

of the game is getting millions of

strangers to interact in person

By discussing it with others you

may get new customers

Compiled by Author from: marketingprofs.com

Future:New gadgets are coming out to make playing the game easier:

Attachments

Power Banks

Phone Cases

Compiled by Author from: bloglovin.com & expandedramblings.com

Future:To boost marketing for your business for free suggest a PokéStop:

A sculpture, mural, or any other piece of art near or on your building can be used as a PokéStop

Companies can submit a request via Niantic’s website (for now, process may change)

The company hasn’t revealed what criteria it will use to determine if a piece of art, a park, or another location qualifies as a PokéStop

Compiled by Author from: plexkits.com

Work Cited:• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016. Web. 16 Sept. 2016.

<http://expandedramblings.com/index.php/pokemon-go-statistics/>.• Bhat  , Aditya. "'Pokemon Go:' Full List of Countries Where the Game Has Been Released and

Regions Yet to Receive It." International Business Times, India Edition. 06 Aug. 2016. Web. 16 Sept. 2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-yet-receive-it-689139>.

• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d. Web. 16 Sept. 2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.

• "How Does Pokémon GO Compare to Other Apps?" Similarweb Blog Pokmon GO Compared to Other Popular Apps Comments. N.p., 2016. Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-compared>.

• "How Pokémon Go Is Disrupting Marketing as We Know It." AMA. N.p., n.d. Web. 16 Sept. 2016. <https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-disrupting-marketing.aspx>.

• "How Pokémon Go Will Level up Local Advertising." Marketing Land. N.p., 2016. Web. 16 Sept. 2016. <http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.

• "How to Incorporate Pokémon Go Into Your Local Marketing Strategy." Tech.co. N.p., 2016. Web. 16 Sept. 2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.

• “How Your Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016. Web. 16 Sept. 2016. <http://startwithhatch.com/pokemongo/>.

Work Cited:• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p.,

n.d. Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-marketing-with-pokemon-go>.

• "Mobile Users Are Spending More Time in Pokémon GO Than Facebook." Sensor Tower. N.p., 12 July 2016. Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.

• Nanji, Ayaz. "How Pokémon Go Players Engage With Businesses."MarketingProfs. N.p., 18 Aug. 2016. Web. 16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-with-businesses-infographic>.

• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d. Web. 16 Sept. 2016. <http://visual.ly/pokemon-go-marketing-3-easy-steps>.

• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016. Web. 16 Sept. 2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-5044818443?email_button=true>.

• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279404>.

• Templeman, Mike. "21 Pokemon Go Marketing Tactics You Have to Try."Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279736>.

• Vultaggio, Maria. "What Can You Get At PokeStops? How To Obtain Incubators, Incense, Lure Modules And More In 'Pokemon Go'" International Business Times. N.p., 2016. Web. 16 Sept. 2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-modules-more-pokemon-go-2392378>.

*Some information came directly from the Pokémon GO App*

Contact Us for the Full Presentation:Mediacontact USA Inc.

13575 58TH Street North #160Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com