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China’s online business networks for marketing: Ushi.com
By Sampi Marketing
China’s Top Business Social Networking Websites
926
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98 8426
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Dajie.com Wealink.com Renhe.cn Tianji.com Ushi.com
Nu
mb
er o
f d
aily
use
rs (
tho
usa
nd
)
Most active networks (daily users)
2014 iResearch
China’s Top Business Social Networking Websites
30,000,000
20,000,000
7,000,000 5,000,000
1,200,000
-
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
Dajie.com Tianji.com Renhe.cn Wealink.com Ushi.com
Nu
mb
er o
f re
gist
ered
use
rs
Total number of registered users
Companies own numbers
Sites general profile
• Largest
• Lower level professionals
Dajie
• 2nd largest
• White collar
Tianji
• 3rd largest
• White collar & VIP
Renhe
• Very active
• Only for recruiting
Wealink
• Relatively small
• White collar
Ushi
Features
• ~1.2 million registered users
• Most well known outside of China
• English version
• Closest to LinkedIn in functionality
• Claims to have higher level professionals
• Groups: open/closed, moderated
• Q&A section
• Events section
• Mobile app
Home page
Newsfeed from
connections and
followed companies
Company page
Corporate profile
News, blog
Jobs
Q&A page
Only in Chinese
Discussion groups
99% in Chinese
Open/closed
Moderated
Group sections:
• Discussion
• Ads
• Jobs
• Events
• Mambers
Advertisement
Limited CPM options
Focused on brand
engagement through
Q&A, quizzes or
events campaigns
Sponsored newsletter
Advertisement
Size
• Relatively small – 1.2 million users
Audience profile
• White collar professionals
Marketing value
• B2B/B2C companies, companies that employ skilled professionals
Drawback
• No PPC based advertising, limited CPM ads, requires expensive contract for marketing campaign