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Professional Networking by Kanda
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Content
• Personal Branding • Brand Ambassador • Professional Content • Social Media for Professional + Facebook + Twitter + LinkedIn • Call-To-Action
Internet Users
> 25 Millions Mobile Internet Users(EDGE-GPRS-3G)
>14.1 Millions
Mobile Telephone Users
> 81 Millions
LinkedIn Users
520,000+
Facebook Users
18 Millions+ Twitter Users
1.98 Million+
AIS Vision 2013 Moving Forward Year 2012, Truehits
AIS, DTAC, TRUEMOVE Annual Report 2011
http://www.lab.in.th/thaitrend/
Did you see your target customer?
57% of people prefer to communicate online over of face to face interaction.
But social networking sites are not only being used socially, it is clearly the new way to professionally network.
Facebook, Twitter and LinkedIn are a triple social networking sites of many that are being used by popular businesses to achieve improved interaction with customers.
How do successful candidates stand out from the millions of people in the online world?
The most important way to stand out is to brand yourself.
Branding is an idea, an image, a promise. It is about what makes you different from everyone else, and what others can expect to gain from you.
รวาตวเองมดอะไร(Self-Esteem)
มจดยน (Be Yourself)
สรางคณคาใหผอ น (Offer Value)
เปดชองใหคนตอบสนอง (Build Destination)
รวมวงสนทนา (Join Conversation)
คดเสมอวาตวเองเปนเจาของกจการ
(Your Own Company)
พดจารเรองกบทกกลม (Communicate well)
รบผดและรบชอบ (Be Responsible)
มงมน สรรสราง เรยนร อยางตอเนอง (Build and Learn Constantly)
What is your role?
HR
Marketing
CEO IT MD
Corporate
4 Tips to convert your employees to “talent brand ambassador”.
Source : LinkedIn Talent Solutions
"Corporate Web 2.0 Tipping Point" • ENGAGE directly with customers, employees, investors, suppliers • Instigate ACTION • Boost MORALE • LEADERSHIP role model • Infuse corporate CULTURE with openness, transparency
Social Media Promotion
Content is king. Bill Gates, 1996
Most Retweetable Words&Phrases 1.you 2.twitter 3.please 4.retweet 5.post 6.blog 7.social 8.free 9.media 10.help
11.Please retweet 12.great 13.socialmedia 14.10 15.follow 16.howto 17.top 18.blogpost 19.checkout 20.newblogpost
Source : http://www.trafficgenerationcafe.com/art-of-retweets/
Least Retweetable Words&Phrases 1.game 2.going 3.haha 4.lol 5.but 6.watching 7.work 8.home 9.night 10.bed
11.well 12.sleep 13.gonna 14.hey 15.tomorrow 16.tired 17.some 18.back 19.bored 20.listening
Source : http://www.trafficgenerationcafe.com/art-of-retweets/
• Articles • Videos • Photos • Info Graphics • White papers • Surveys • e-Books
One size does not fit all. Which social network is relevant for professional networking, recruiting, for my brand, my message and my target audience?
professional fun
?
smal
l
bi
g
http://www.marketplacemaven.com
http://www.marketplacemaven.com
Top Tips for Twitter • Use Profile to Sell • Search and Follow • Read and listen • Post • One a day !!
200 m+ Members worldwide
+2 new Members per second
100 m+ Monthly unique visitors
LinkedIn is a professional networking site that can achieve business goals effectively in a business environment.
• India 19m •China 2.9m • Philippines 1.57m • Indonesia 1.49m • Malaysia 1.1m • Singapore 1m • Hong Kong 604k • Thailand 520k • South Korea 500k • Vietnam 470k • Japan 460k •Taiwan 416k
Source : http://www.socialbakers.com
http://socialmediatoday.com/
Jobvite’s latest Social Recruiting Survey
Jobvite’s latest Social Recruiting Survey
1. Create and control your professional profile 2. Google search allows others to find you 3. Choose contacts to keep up to date, communicate with 4. Search and apply for jobs 5. Connect with recruiters, influencers and employers 6. Join groups to engage and exchange with 7. Post and answer questions and discussions to expert 8. Learn of events in your industry 9. Research companies and professionals 10.Get references and professional testimonials
Existence
Visibility
Competition
Leadership
Validation
Relevance
Demonstration
Testimony
Education
Confidence
@pakada
PROFILE • Picture • Headline • Activity • Summary
Feel free to discuss, give and take..
Administration
Career and Education
Financial Markets
Hiring & Human Resources
Management
Business Operations
Conferences and Event Planning
Government & Non Profit
International
Marketing and Sales
Business Travel
Finance & Accounting
Health
Law and Legal
Non Profit
Personal Finance
Startups and Small Businesses
Product Management
Sustainability
Professional Development
Technology
Using LinkedIn
• Status updates • Articles • Links • Job Postings • Profile Updates
• Mirror offline network • Colleagues • Clients • Candidates • Competitors • LIONs and cats (Pros & Cons)
• Personalize • Common Connection • Demonstrate Value • Never sell • Avoid IDK (I Don’t Know)
What to do? • Transparency & Authenticity • Learn to listen, have a personality • Develop relationships • Encourage the conversations • Try to add value to your industry and community • Connect with the influencers / help them find you • Create content and products worth talking about • “Build communities” instead of “doing communications”
“Attention Needed”
Personal Branding
Brand Ambassador
Content is King
Find Your Tools
Twitter : @pakada Email : [email protected] LinkedIn : http://th.linkedin.com/in/pakada Website : pakada.com
Facebook : @AdeccoThailand Twitter : @AdeccoThailand LinkedIn : Thailand Thought Leadership Society Website : adecco.co.th
