Networked Leadership Development and Practical Skills for Emerging Leaders Module 3: Smarter Professional Networking Skills

Building Your Personal Brand and Professional Network Online

August 11, 2015

Beth Kanter, Instructor

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Networked Leadership Development and Practical Skills for Emerging Leaders Module 3: Smarter Professional Networking Skills

Building Your Personal Brand and Professional Network Online

August 11, 2015

Beth Kanter, Instructor

The Team

Beth Kanter

The Playbook

Stephanie Rudat

Peer Learning Facilitators

• Be ready to do

the homework

• Review with

your mentor

• Connect w/

accountability

buddy

Topics OUTCOMES

• Ask questions in chat

• More discussion during pods on 8/26!

• Continued discussion Facebook Group

FRAMING

Agenda Welcome & Check-In (15 min) Your Personal Brand Online – Benefits, Strategy and Tips (15 min) Using Online Channels for Professional Learning and Thought Leadership (10 min) Professional Networking Online (15 min) Next Steps and Homework (5 min)

#netlead

http://networked-emerging-leaders.wikispaces.com/

Agenda: SMARTer Professional Networking

Playbook

http://networked-emerging-leaders.wikispaces.com/Playbook

Homework Share

Sara Beesley, Center Director, Mitchell Lake

Audubon Center, National Audubon Society

• Checking email at set times of the day

• Writing down three items on my to do list I want to accomplish at a time.

• Time Management and Balance

Homework Example: Self-Awareness, Management & Mindfulness Techniques

Homework Example: Self-Awareness, Management & Mindfulness Techniques

Rachael Hamby, Assistant to the President,

Western Resource Advocates

• A lot of overlap between these three concepts – where does one end and the next begin?

• Something I’m working on: presence in meetings – at the intersection of self-awareness, self-management and mindfulness

• Self-awareness – checking in on facial expressions, body language, noticing when I start to zone out, lose focus or start think about something else

• Self-management – practicing active listening, managing facial expressions and body language, notice and then set aside any emotional reactions

• Mindfulness – paying careful attention, staying focused on others throughout the meeting, using the meeting as an opportunity to observe others’ tone, facial expression and body language

• It’s not about me – all you can do is put your best self out there, can’t control what space others are in – don’t take it personally, use it as a chance to practice self-management and social awareness

Cendy Hernandez, Human Resources Manager,

National Climate Initiative and Mississippi and Pacific Flyaways,

National Audubon Society

• 10 second rule

• Breathing

• Active Listening

• Hard-typing (get it out, then let it go)

• Learned: Patience

Homework Example: Self-Awareness, Management & Mindfulness Techniques

Mentor Check-In

Mentor Check-In: Type into Chat

1. If you were not able to meet, what got in the way?

2. If you did meet, what useful feedback and support did your mentor provide?

Module 3: Smarter Professional Networking

• To introduce benefits, strategy, and tips for building your personal brand and professional network online

• To introduce practices for using online channels for professional learning and thought leadership

“You are not ever a genius all by yourself. Your ideas are a function of the people you are connected with…” – Carol Dweck, Author, Mindset

The Benefits of Online Professional Networking

Personal Professional

Private Public

Personal Professional

Private Public

Worlds Collide: Identity and Boundaries Online

Yesterday Today

Turtle

• Profile locked down

• Share content with family and personal friends

• Little benefit to your career or professional development

Jelly Fish

• Profile open to all

• Share content & engage frequently with little censoring

• Potential decrease in respect

Chameleon

• Profile open, curated connections

• Engagement Strategy: Purpose, Language, Persona, Tone

• Increased thought leadership, reap benefits of professional networking online

Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013)

What Kind of Social Animal Are You?

An Unwise Jelly Fish

Our Online Selves: Accountability Buddy Exercise

• Pair up with your accountability buddy

• Each of you should google the other person

• Look at the search results on the first few pages

• Based on that, share your impression of the other person

• Does that impression match what you want your personal brand to convey?

Purpose Persona

Tone Language

Strategy

How To Be A Chameleon: Personal Brand Strategy

Meredith Fennema, Grand Rapids Community Foundation

Purpose: Media/Partner

Engagement Professional

Learning

Persona: Professional

Tone: Informative Language: Insider, Serious

Audience:

Media Professional Colleagues

Meredith Fennema, Grand Rapids Community Foundation

Audience:

Org Donors and Visitors

Professional Colleagues

PURPOSE

Donor Engagement Peer Discussions and

Networking Thought Leadership

Persona: Professional Tone: Visual, Funny,

Informative Language: Insider,Savvy

Thomas P. Campbell: Metropolitan Museum of Art

Shares the World Through His iPhone in Service of the Art

Connecting with Professional Colleagues at Industry Conference

Talks About All Aspects of Leading Museum

Uses Humor

Is Human!

Avoid the Uncanny Valley

“Be yourself because everyone else is already taken.” - Oscar Wilde

Your Personal Brand is Based On Authenticity

Example

Example

Example

Example

• What’s your super power?

• What do people frequently praise you for?

• What makes the way you achieve results unique?

• What energizes you?

Personal Brand Strategy Questions: Type into Chat

Your Social Profile Is An Elevator Pitch!

Social Media Elevator Speech: Twitter

• What is your expertise? • Why should someone

follow you? • What hashtags or

keywords do you want to be associated with?

• Visual: What cover and profile image conveys your personal brand?

Your Social Elevator Speech: LinkedIn

Personal Brand for Thought Leadership Online

“Thought leadership is when a leader's thoughts are being used by leaders to lead others.” - Onyi Anyado

Content Curation for Thought Leadership: Example

Content Curation for Thought Leadership

SEEK SENSE SHARE Finds and vets key blogs and Twitter lists in each issue area Scans and reads every morning and picks out best, writes tweets, and schedules Taps into personally selected list of expert sources and seeks new sources

Summarizes article in a tweet, adds hashtags, credits sources Writes blog posts using multiple links shared on Twitter Feeds his network with quality and personalized content

Engages with aligned partners and target audience Leads conversations Recommends other experts, sources, and articles Credits sources

Other Ways to Engage

• Live tweet professional events and conferences • Participating in online chats • Be a guest on a podcast or online radio show • Use LinkedIn to share an article on your topic on

a regular basis • Write guest posts on industry blogs • Use relevant industry hashtags to share content

and engage • Follow journalists on your topic and share

relevant content • Be consistent, make it part of your routine

Smarter Professional Networking Online

“It's not what you know but who you know.” - Proverb “Pulling a good network together takes effort, sincerity and time.” - Alan Collins, author of “Unwritten HR Rules"

Create A Networking Action Plan

Goals

People

Networking Strategy

Source: Managing Yourself: A Smarter Way to Network by Rob Cross and Robert J. Thomas

“Core connections and relationships must … • Bridge smaller, more-diverse groups

and geography. • Result in more learning, less bias,

and greater personal growth. • Model positive behaviors:

generosity, authenticity, and enthusiasm.

Professional Networking: Core Connections and Strong Ties

• Age • Organization • Gender • Hierarchical Position • Area of Expertise • Geographic Location

Based on the work of Harold Jarche and Robert Cross

• Information and learning • Political support and influence • Personal development • Personal support and energy • A sense of purpose or worth • Work/Life balance

DIVERSITY BENEFITS

@kanter

Start with Analysis

Steps: Creating A Good Network Core

1

Analyze

2

De-Layer

3

Diversity

4

Capitalize

Networking/Relationship Strategies: Be A Master Connector

• Focus on adding value • Personalize your initial contact, do your homework • Be specific about what you need/want • Create an “aspirational contact list” • Touches without asks, pinging and shout outs - birthdays • Develop a rating system for connections to determine frequency • Help solve problems for people • Make introductions between people in your network • Take initiative to help • Be a conference commando (figure out who you want to connect

in advance) • Meet people at conferences • Don’t forget to follow up after conferences • Share your passions

Leveraging Your Professional Network: Weak Ties

• Social media can speed your connections to the right people and help you maintain relationships over time consistently.

• Strategic connections • Favor test and other ways to

set limits on accessibility and who you respond to

• Kondo your connections

• Online Rolodex • Pre-Event Connection • Growing Your Network • Reconnecting

Reflection: Type Into The Chat

• What lingering questions do you have? • Creating your personal brand and strategy • Improving your social media profile • Professional networking strategy

Homework

• Deadline: August 26

• Google Your Accountability Buddy

• Personal Brand Strategy: Worksheet

• Social Media Profiles: Improve your Twitter or LinkedIn profile based on worksheet

• Professional Networking Strategy: Worksheet

Next Steps and Reminders

Coaching Pods #1: August 26th at 1:00 pm PST #2: August 26th at 1:30 pm PST

Check in with your mentor Connect with your accountability buddy Check the Facebook Group Reach out with any questions!