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The “I” Network: Smarter Professional Networking
Beth Kanter, Master Trainer, Author, and Speaker I-We-It Social Change Leadership Retreat – April, 2015
“You are not ever a genius all by yourself. Your ideas are a function of the people
you are connected with…” – Carol Dweck, Author, Mindset
Personal Professional Social Media
What is the “I” Network?
Offline: Strong Ties Online: Weak Ties
Photos: Flickr – micaelswiet and creative commons
Benefits of Smarter Professional Online Networking
• Access to quick conversations, expert opinions, issue or system scan
• Leads to new ideas, new connections
• Get real-time insights
• Efficient way to find out what people in your network are doing and whether to reconnect
• Facilitates connections at conferences and meetings
• Open doors, build relationships with experts, influencers, or others
Personal Professional
Private Public
Personal Professional
Private Public
Worlds Collide: Boundary Navigation Skills
Turtle
• No online networking or profile locked down
• Only connects with family and personal friends
• Little benefit to your organization/professional
Jelly Fish
• Profile open to all and connects with everyone
• Share content & engage frequently with little censoring
• Potential decrease in respect
Chameleon
• Profile open or curated connections
• Networking strategy
• Helps you solve problems or reach goals
Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013)
What Kind of Networking Animal Are You?
I-Network Strategy: A Strong Core
Source: Managing Yourself: A Smarter Way to Network by Rob Cross and Robert J. Thomas
“Core connections and relationships must … • Bridge smaller, more-diverse
groups and geography. • Result in more learning, less
bias, and greater personal growth.
• Model positive behaviors: generosity, authenticity, and enthusiasm.
Building A Robust I-Network Strategy
1
Analyze
2
De-Layer
3
Diversity
4
Capitalize
Source: Managing Yourself: A Smarter Way to Network by Rob Cross and Robert J. Thomas
Use the Worksheet To Analyze
• Age • Organization • Gender • Hierarchical Position • Area of Expertise • Geographic Location
Based on the work of Harold Jarche and Robert Cross
• Information and learning • Political support and
influence • Personal development • Personal support and
energy • A sense of purpose or
worth • Work/Life balance
DIVERSITY BENEFITS
Create Your I-Network Map
• Use sticky notes, markers and poster paper to create your professional network map.
• Think about your challenge, organizational goals or professional goals and relate to your analysis
• Decide on different colors to distinguish between different categories of people
• Show how people are linked to each other and what extended networks they bridge you to
Analyze Your Map
• Who in your core can help with your challenge? What type of people do you need to add?
• Is your core diverse enough? • What networks do people in your
core bridge you with? • Are you getting new ideas from your
core? • Are there people who steal your
energy? How to remove? • Does your core provide all the
benefits? Gaps? • How can you research and connect
online via social? • How can you maintain relationships
online and offline?
Leverage Weak Ties Online
• Social media can speed your connections to the right people and help you maintain relationships over time consistently.
• Embrace weak ties strategically • Favor test and other ways to set limits on accessibility and who
you respond to • Kondo your connections
• Online Rolodex • Pre-Event
Connection • Make or Get
Introductions • Growing Your
Network • Reconnecting • LinkedIn Group
Participation