Upload
natalia-shumikhina
View
89
Download
1
Tags:
Embed Size (px)
Citation preview
General Russia World Former USSR Business Finance Security Agencies Science & Technology Sport Culture Internet & Media Weird
150 news items per day
55 000 news items per year
82 000 000 readers per year
1,5 billion pages read per year
Worlds Best Designed Website According to The American Society for News Design
Best Online Media According to The Union of Russian Journalists
Informational Site of The Year According to The International Union of Online Activists
2013
2013
1999 2007 2008 2012
! Our main product is news. 24 hours a day and 7 days a week we report on whats going on in Russia and the world
! We are one of the oldest and the most respected online media in Russia, founded in 1999
! We have a stable position in the Top-3 of Russian online media
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
OVERVIEW
! Lenta.ru is the only Russian title within Top-5 Europes Most Visited Websites
OVERVIEW
Top-20 of Europes Most Visited Websites Category: News and Information
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
OVERVIEW
! Lenta.ru is the most quoted Russian Online News Publication
Lenta.ru
Gazeta.ru
Lifenews.ru
Ves1.ru
Newsru.com
Fontanka.ru
Izves1a.ru
Rg.ru
Kommersant.ru
Vedomos1.ru
3156,41
2161,39
1598,36
1261,02
566,25
531,79
397,33
376,41
248,9
213,39
Quote Index
Newspapers Magazines TV Radio Internet Mass Media Rates
0 500 1000 1500 2000 2500 3000 3500
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
Average Visit Duration
00:05:49
VISITS & COVERAGE
Source: TNS Web Index, Russia // Google Analytics, December 2014
Unique Visitors 11,4 million monthly
4,8 million weekly
3,21
Pages / Visit
Pageviews 67 million weekly
9,2 million daily
242 million monthly
> > >
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
1,3 million daily
AUDIENCE STRUCTURE. REACH %
Manager
Specialist
Clerk
Laborer
Student
Housekeeper
18%
32%
14%
10%
16%
OCCUPATION
5%
M. 12-17
M. 18-24
M. 25-34
M. 35-44
M. 45-54
W. 12-17
4%
12%
18%
12%
10%
5%
GENDER / AGE
W. 18-24
W. 25-34
W. 35-44
W. 45-54
6%
10%
9%
8%
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
Men
Women 40%
60%
GENDER
B
BC
C+
5%
50%
41%
INCOME
High School
Higher
32%
67%
EDUCATION
Reach % share of total unique visitors
Affinity Internet Index shows the affinity / difference between the selected group of the site visitors and
whole internet audience (more / less,100 = 0)
Source: TNS Web Index, Russia, August 2014
AUDIENCE STRUCTURE. AFFINITY INERNET
Men
Women 77
125
GENDER
High School
Higher
53
159
EDUCATION
B
BC
C+
INCOME
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
Source: TNS Web Index, Russia, December 2014
M. 12-17
M. 18-24
M. 25-34
M. 35-44
M. 45-54
W. 12-17
GENDER / AGE
W. 18-24
W. 25-34
W. 35-44
W. 45-54
51
101
111
125
107
51
66
68
77
68
Manager
Specialist
Clerk
Laborer
Student
Housekeeper
OCCUPATION
185
167
109
68
73
84
Moscow
Saint Petersburg
Ekaterinburg
Novosibirsk
Other
HOME CITY
178
174
147
159
88
24
100
140
In the first screen there are the Top 7news of the hour and the block for the most significant news for the last 24 hours
FIRST SCREEN General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
In the second screen news are presented along with other formats: features, reports, photo and video galleries as well as special projects
SECOND SCREEN General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
Subject specific news blocks are located in the third screen
THIRD SCREEN General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
Lenta.ru is divided into 12 sections Subject specific tags are provided within each section
SECTIONS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
36%
13% 10%
9%
8%
1%
4%
4%
1% 3%
4% 2% 5%
General Russia World Former USSR Finance Business Security Agencies Science & Technology Weapon Sport Culture Internet & Media Weird
Readers Preferences / General
Infographics and Multimedia Video and Photo Galleries
Hyper Features Investigations
Interviews Reports
EXCLUSIVE CONTENT General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
BY LENTA.RU
Saturation coverage: Whole motor world from Brazil to Japan
Unbounded topics: from social to motor exotic
Fair rating and test drives for all newest cars
Car comparison Photo and video shoots
Inhouse production
Prompt and fully information Online motor show premiers
Motor by Lenta.ru Online magazine about vehicles, roads and motorsport. Since June 2011
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
House by Lenta.ru and Rambler. Latest news to real estate market events. Since 1999
240
400
BY LENTA.RU General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
Lenta.ru social networks accounts have more than 1 300 000 followers Every week links posted at social networks bring about 1 million readers to our website. Every 8th visitor is coming to Lenta.ru from social networks.
SOCIAL NETWORKS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
m.lenta.ru
Source: Google Analytics, December 2014
Views Visits Unique
Lenta.rus mobile version is optimized for fastest loading time possible even for EDGE connection type. Every 4th visitor is coming to Lenta.ru from mobile device.
MOBILE VERSIONS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
43,3
15
4,4
Main Page Main / Sections
STANDARD ADVERTISING General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
News / Article
Third
Scr
een
Firs
t Scr
een
Seco
nd S
cree
n
Auto.lenta.ru
STANDARD ADVERTISING General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
EXCLUSIVE ADVERTISING. MEGABOARD BANNER General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
EXCLUSIVE ADVERTISING. PAGE BRANDING General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
Banner opens on click with transparent background
EXCLUSIVE ADVERTISING. FULL SCREEN General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://lenta.ru/features/googleglass/
HYPER FEATURE / GOOGLE GLASS / 2014
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://age.lenta.ru/maks_2013/
MAKS AVIATION SHOW / 2013 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://age.lenta.ru/selo
CHILDRENS TIME / SELO / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://mobil1.motor.ru/
CREATE YIUR POWERFUL ENGINE! / MOBIL 1 / 2015 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://drive-bmw.motor.ru/
MOTOR.RU / BMW CONNECTED DRIVE / 2015 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://philips.lenta.ru/
HOLLAND INNOVATIONS TIMELINE / PHILIPS / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://xbox.lenta.ru/
12 JOBS FROM XBOX / MICROSOFT / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://parasochi.lenta.ru/
SOCHI 2014 PARALYMPICS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://beeline.lenta.ru/
BEE IN / SMART TIMELINE / BEELINE 2013
http://age.lenta.ru/fomenko
MASTERSKAYA FOMENKO THEATER ON-AIR / / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://age.lenta.ru/stars
MARIINKA THEATER FESTIVAL / / 2013 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://vgames.lenta.ru/
BIG BANG / ALL COMPUTER GAMES FOR SONY / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
http://120.motor.ru/#/nulevie/
120 YEARS OF CARS / VOLVO / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
BANNER 300 300
FOOTER FOR NEWS / 620 90
SPEACIAL PROJECT BANNERS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search
IMHO VI Exclusive Advertising Seller Grand Setun Plaza Business Center 121596, 2 Gorbunova Street Moscow, Russia +7 495 234 4427 Anna Zhizhina Lenta.ru Commercial Director +7 903 284 2376 [email protected] Irina Lisina Client Director Lenta.ru +7 926 339 5161 [email protected]
Ekaterina Shirokikh Client Manager Lenta.ru +7 910 430 7665 [email protected] Sergey Nizhnev Client Manager Lenta.ru +7 926 276 35 81 [email protected]
General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts
Search