Media kit-elec-2016(eng)

For the time of its work Elec.ruhas managed to combine all the components of the notion «electrical engineering market»:

• manufacturers and suppliers — section Companies;

• world-known manufacturers — section Brands;

• purchase and sale of the equipment — section Advertisements and Market;

• events in the industry — section News;

• analytic investigations, implemented projects and etc. — section Publications;

• standard technical documentation — section Library;

• industry exhibitions, seminars, conferences — section Events;

• exchange of ideas — section Forum;

• educational webinars — section Training.

The largest industry-based Internet portal Elec.ru founded in 2001 is a generic platform for the effective work of the participants of the electrotechnical market.

About the web portal

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Statistics

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More than 700 thousand of hits per month indicate a unique and in-demand character of the project among the participants of the electrotechnical market.

Yandex TIC (CY) — 5100 Google PageRank (PR) — 5

34,8%65,2%

Structure of the audience per month: sex

Ratio of males Ratio of females

3,5%21,8%

37,0%

14,7%

22,9%

Structure of the audience per month: age

Visitors from 25 up to 34 years old Visitors from 35 up to 44 years old

Visitors older than 44 years old

Visitors younger than 18 years old Visitors from 18 up to 24 years old

1,6%

1,5%

1,4%

29,1%

6,1%2,2% 2,2% 3,9% 23,1%

9,1%

4,2%2,8%

2,5%

2,3%

2,2%

2,0%

1,9%

1,7%

Moscow Saint-Petersburg Yekaterinburg

Chelyabinsk Krasnodar Samara

Ufa Rostov-on-Don Krasnoyarsk

Belarus Kazakhstan

Other countries

Novosibirsk

Nizhny Novgorod

PermKazan

Other regions of Russia

Ukraine

Daily average audience breakdown among countries and regions of Russia

Unique visitors Hits Page views

Average visiting statistics per day

0

10 000

20 000

30 000

40 000

50 000

60 000

70 000

80 000

Statistics

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Statistics

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Elec.ru is a powerful brand, which is increasing its potential year after year.®

Over the last 13 years of existence the staff has gained not only the significant experience in running advertising campaigns using their proper media but undisputed authority among industry experts as well.

1. Электротехнический рынок России и СНГ 21,683+15,564

61,956+48,399

рейтинг за: день неделя месяц 554,567 визитов на 2,758 ресурса; обновлён 24.11.2014 16:59

Рейтинг > Предприятия > Электроэнергетика ( Статистика категории)

19,450+13,490

Название ресурса посетители визиты хосты WOT

3. ʺElec.ruʺ - электротехнический рынок России и СНГ

Каталог компаний. Новости рынка. Объявления о продаже и покупкеэлектротехники: кабеля, трансформаторов, электродвигателей, светотехники.Статьи, интервью. Технический справочник, нормативы. Выставки.

+7 (495) 587-40-90 Псковская обл., Великие Луки, просп. Гагарина, 9, корп.1

www.elec.ru Цитируемость: 5400 Россия

ʺЭлектротехнический рынокʺ - отраслевой журнал

Все подразделы 2

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Placement of banner advertising

Block 1-1 Cross street banner of 990х60рх format, over site heading (opening)

Block 1-1 Cross street banner of 990х60рх format, over site heading (not opening)

Block 1-3 Banner of 468х60рх format, middle

Block 1-4.1 Banner of 234х60рх format, middle on the left, second row

Block 1-4.2 Banner of 234х60рх format, middle on the right, second row

Block 1-5.1 Banner of 234х90рх format, on the right, first row

Block 1-5.2 Banner of 234х90рх format, on the right, second row

Block 1-5.3 Banner of 234х90рх format, on the right, third row

Block 1-5.4 Banner of 234х90рх format, on the right, fourth row

Block 1-5.5 Banner of 234х90рх format, on the right, fifth row

Block 1-5.6 Banner of 234х90рх format, on the right, sixth row

Block 1-5.7 Banner of 234х90рх format, on the right, seventh row

Block 1-5.8 Banner of 234х90рх format, on the right, eighth row

RUB / month

77 600

60 000

45 000

31 000

31 000

38 600

36 700

34 800

33 000

30 700

30 700

30 000

30 000

Homepage

Advertising spaces are arranged in order to provide handy lookups of advertisement messages and allow the visitor acquiring information without any restriction.

Advertising policy / Banner advertising

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Advertising spaces — format RUB / month

Block 2-1 Cross street banner of 990x60рх format, 15 000 main (opening)

Block 2-1 Cross street banner of 990x60рх format, 10 000 main (not opening)

Block 2-2.1 Banner of 234х60рх format, 16 000 on the left, in the center Catalogue of enterprises, all interior pages

Block 2-2.2 Banner of 234х60рх format, 16 000 in the middle, in the center Catalogue of enterprises, all interior pages

Block 2-2.3 Banner of 234х60рх format, 16 000 on the right, in the center Catalogue of enterprises, all interior pages

Block 2-2 Banner of 240х400рх format, included into Business packageanimated, on all interior pages, on the right

Transitions 500 1000

Block 2-1 Cross street banner of 990х60рх format 7 500 – (not opening). Animated on all free interior pages except for Control panel section

Block 2-4 Textual and graphical banner of 240x150px format, – 12 000animated, on all interior pages, on the right

Section Companies

This section focuses on the information layout about manufacturers and suppliers of the electrotechnical market.


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Advertising spaces — format RUB / month

Block 2-1 Cross street banner of 990x60рх format, 30 000 main (opening)

Block 2-1 Cross street banner of 990x60рх format, 20 000 main (not opening)

Block 2-2.1 Banner of 234х60рх format, 18 000 on the left, in the center Advertisements, all interior pages

Block 2-2.2 Banner of 234х60рх format, 18 000

in the middle, in the center Advertisements, all interior pages

Block 2-2.3 Banner of 234х60рх format, 18 000on the right, in the center Advertisements, all interior pages


Transitions 500 1000

Block 2-1 Cross street banner of 990х60рх format 7 500 – (not opening). Animated on all free interior pages except for Control panel section


Section Advertisements

It is one of the most popular parts of the site. It focuses on the placement of the offers for sale and purchase of electrotechnical products, services, vacant places of work in the leading companies.



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Advertising space — format transitions 500 10 000

Block 2-1 Cross street banner of 990х60рх format 7 500 – (not opening). Animated on all free interior pages,

except for Control pad section



Block 2-5 Text advertisement with an illustration 7 500 –The layout is made on all interior pages of the server

Through layout of banners

These are the banners which are displayed almost on all site pages. The primary advantage is a maximum reach.


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Branding is an image which becomes “a baseplate” of the site, at that a content page fraction shifts to the required margins top, usually for 200-300px. As a rule, the upper advertising banner is turned off on branded pages.

The task of branding is to promote, creating a remarkable atmosphere, to emphasize a unique character and stick to one’s memory. Maximum quality branding is that which works consistently on all communication and perception channels with clearly-worded common objective connotations and consumer reactions.

Advertising providers Elec.ru can brand pages of the sections Market and Advertisements.

Advertising policy

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Variants Free Info Promo Business

Number of stars

Short and full names

Logo

Postal and current address

Telephones, faxes

E-mail links

Website links

Deep links as per the text 10 15

Contact person, full name

Branches and representations

Summary description Up to 500 Up to 500 Up to 700 Up to 1000 of the enterprise symbols symbols symbols symbols

Layout of detailed information about a company

Photo sharing on a company 3 5 7page photos photos photos

Key words for searching on elec.ru site

Free news placement

Free placement of company’s articles through a manager*

Free placement of an interview with a company’s representativethrough a manager**

Free placement of materials in a section Video

Advertising through Up to 25 Up to 100 Up to 200 Withoutthe control panel ads ads ads limit

Distribution in companies’ catalogue

Variants Free Info Promo Business

Higher priority placement of a company in the list

Files layout with detailed informationabout the product, placement of price lists on a company page (PDF, Excel, Word)

Placement of a 240x400 banner No more on all interior pages of the site, 10 000 animated impressions a month

Information layout about a trademark in the section Brands

Cost of placement RUB RUB RUB RUB 12 months free 9000 18 000 36 000

6 months free no no 24 000

3 months free no no 14 100

* An article is understood as a written work analyzing a problem or a range of problems on a currently important subject-matter.

** Placement of materials prepared by a company.

How to place the information about a company?

If you want to place the information about a company in a catalogue,

please, fill in a questionnaire, send it to [email protected]

or fill in a special form in the Control panel.

We will consider your application form and contact you.

Advertising policy

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Information support

If for any reasons you have no possibility to prepare the information for the section Companies, if you want the information (news, advertisements, product offerings) published about your company to be prepared professionally, our new service Information support will be undoubtedly useful for you!

The specialists of Elec.ru company will compile a unique advertising text about a company optimized for search systems; prepare key phrases for searching for companies at the portal www.elec.ru; make up an advertising package and product offerings, which will be given in the corresponding sections.

Besides, our specialists will be able to write unique news items allowing keeping up constant interest of the targeted public in your company or product.

With this service you will be able to extract all the good out of a positional option chosen by you.

Variants of information support Info Promo Business

Copywriting, correcting and optimization of the text about a company (unique character, headings, key words,

text references)

• summary description of the company, symbols Up to 500 Up to 700 Up to 1000

• detailed information about the company, symbols Up to 3000 Up to 5000 Up to 6000

Preparing key phrases for searching for a company Up to 50 Up to 100 Up to 200on www.elec.ru portal, key phrases

Making a list of classification headings for a company on www.elec.ru portal

Writing unique company news Up to 2 Up to 3 Up to 5(strictly subject to availability of news matter), news a week

Preparation and placement of a company’s advertisements in the section Advertisements Up to 50 Up to 100 Up to 200(strictly subject to availability of required materials)*, advertisements

Preparation and placement of a company’s product offerings in the section Market Up to 100 Up to 200 Up to 500(strictly subject to availability of required materials)*, positions

Cost of placement RUB RUB RUB

5 400 10 200 15 000

* A technical specialist will define a possibility of preparation and placement of advertisements and product offerings after he analyses a company’s materials.

Advertising policy

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Advertising on the first positions RUB / month

On the initial page of the section 4000

In a classified column 3000

Advertising on the first positions

Advertisements section is one of the most popular sections on the site. It focuses on the placement of the offers for sale and purchase of electrotechnical products, services, vacant places of work in the leading companies.

The offers will be appropriate for power engineers, technicians, leading specialists and industrial organization managers, design engineers of assembly and building companies, architects, chiefs and employees of manufacturing companies, wholesalers of the electrotechnical market.

How to place an advertisement?

If you want to place an advertisement on the first positions in the

Advertisements section, do not hesitate to contact us on the following

telephone number: +7 (495) 587-40-90.

Advertising policy

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Service RUB / month

News announcement (news release) in the heading 1500 of the portal (distribution is on all portal pages)

News distribution (news release) with e-mail shot according to our subscribers’ base 3000

Promotion and postings

News feed of the portal has a high dynamics of rejuvenation attracting maximum user’s attention throughout a day. It allows speaking about the efficiency of placement in this section. Please, pay attention that the information should relate to news.

All published news is compiled in the service Yandex.News.

How to publish news?

Send news to [email protected] or fill in a special form in Control panel

or contact us on the following telephone number: +7 (495) 587-40-90.

E-mail shot

You can notify subscribers of Elec.ru portal by addressed mailing. The postings are made in the case when information content corresponds strictly to our subscribers’ interests, in the same case it will be productive. E-mail shot according to the subscribers’ base costs 3000 roubles.

Our partners

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More than 9000 advertising campaigns have been realized for the company’s clients for the time of our work.

The following big Russian and international companies are among our partners:

Tel./fax: +7 (495) 587-40-90 (multi-channel)

E-mail: [email protected]

Web: www.elec.ru

CHIEF EDITORTimur Zhemlikhanov ([email protected])

THE NEWS EDITORAnna Fedotova([email protected])

PR AND COMMUNICATIONS OFFICEROlga Tarasenko ([email protected])

THE CHIEF ACCOUNTANTElena Mozharova([email protected])

ADVERTISING DEPARTMENT:

Galina Haritonenko([email protected])

Tatyana Chalaya([email protected])

Denis Dzhulay ([email protected])

Sergey Tkachev([email protected])

SOCIAL NETWORKING:

GENERAL DIRECTOR M.V. Mitrofanov ([email protected])

COMMERCIAL DIRECTORAndrey Zhorov ([email protected])

ContactContact

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Available in any format!

https://www.facebook.com/elec.ru

https://vk.com/elecru

https://twitter.com/еlec_ru

https://plus.google.com/+ElecRuPortal/posts