Click here to load reader

ADMIX 2016 Media Kit ENG

  • View
    35

  • Download
    2

Embed Size (px)

Text of ADMIX 2016 Media Kit ENG

  • ONLINE ADVERTISING CONTENT CONSULTING MARKET ANALYSIS DIGITAL SOLUTIONS

    MEDIAKIT( This is a low-resolution document for viewing online. A print quality version may be requested at www.admix.digital ) !

  • S trategies

    VideoAudienceTargeting

    Display

    Mobile

    Native

    SearchSocial Media

    x

    AdSpy

    Web Listening

    Market Intelligence

    Content Generation

    Consulting Services

    Online positioning, branding, promotion, advertising

    DIGITAL ADVERTISING:

    STRATEGIC SERVICES:

  • Smart Audience Targeting makes for Smart Campaigns

    We help you identify and profile your target audience for each campaign (vacation intenders, car purchase intenders, medical concerns, life stage interests, etc.)"

    Election of the ideal platforms to reach each of your audience segments: Programmatic Display Premium Private Placement Video

    Mobile & Tablet Retargeting Social Paid Reach

    Search

    Campaign goes live, delivering your message precisely to your target audience from hyper local zipcode placements through to national campaigns anywhere in the world

    Constant Optimization across platforms to assure maximum results

    NY / NJ / IL A+A Real Estate Investment IntendersSoc-Demo: M/F, 40-65 Annual HHI $200K+ USD or HHW $2M+Business owner, investor, VP+, retiredGeo by ZIP: NY (105**, 11568, 11576, 13475, 10804, 11030, 117**, 11024)NJ (070**, 07970, 07842, 07931, 07417, 07423, 10007, 10280, 10162, 10004)IL (600**, 60519, 60192, 60523, 60564, 60175, 60606, 60565, 60521)IN (46290, 46278, 465**,466**,46377, 46814)Behavioural: Home Intenders (2nd, vacation, retirement)Pref (non-excl) Yuc Peninsula, Caribbean, Beach, MarinaLuxury Travel (Levels 1-2), Golf/Spa/Yacht (non-excl)Frequency Cap 7/week + Retargeting Cap 5/Week x 5

    Example of Campaign Profile

    A udience Targeting

    Client service 24/7 for all digital campaigns

    x

    1

    2

    3

    4

    DIGITAL ADVERTISING

  • Display advertising (banners y video) in Internet and Mobile (tablets & cell)

    D isplay / formatsThe reach of mass martket branding with nothing but rifle shots

    Premium RTB Inventory + Private Placement + Anti-Fraud technology + AdSafe + Analytics !

    DisplayBanners ads, open RTB and Private

    VideoIn-banner. 15-30 seconds Pre-roll

    MobileBanner

    Also: In-Text, In-APP, YouTube, FB y Premium Private Placement

    DIGITAL ADVERTISING

  • A meta-red incorporating all the principal networks, exchanges, video sites and inventory in the world

    V ideo / TyphoonThe most powerful Video Placement service in the market

    Clients only ever pay for complete 100% Views

    Access to more than 2.3 billion video impressions per day in Mexico and 140 billion worldwide!

    Desktop, laptop, tablets, smartphones, Connected TV

    Brand Safety Technology

    Total control in video placement

    Real time, multi-channel optimization

    All formats and running lengths of video accepted

    Premium private inventory available

    Partnerships with more than 35 DMPs

    35+ Data Management PlatformsThousands of exchanges

    Millions of websitesBillions of impressions

    DIGITAL ADVERTISING

  • N ative Advertising

    Articles, videos, slideshows and graphics created for the client and placed on general information and specialized interest websites#

    English, Spanish, French, Portuguese and other languages.

    Any subject: Tourism Investment opportunities Real Estate Art and Culture Dining Entertainment Health and Wellness

    We can adapt your existing content, or create original texts, photography and video!

    x

    - Generate buzz- Branding in key market segments- Generate word of mouth

    A hard sell that treads softly

    DIGITAL ADVERTISING

  • C ontent GenerationNative Advertising will not work unless the you provide content that captivates.

    You must entertain, inform and edify your target audience, and keep them on the page!We have a crack team of writers that can produce texts on any subject, for any audience,In English, Spanish, French or Portuguese, with translations into other languages available.

    Someofourclients:ProMexico(InvestmentPromo6onBoard)-MexicoTourismBoard

    CentroBanamex-NuevoLeonTourismBoardMonterreyVisitorsandConven6onBureau

    TamaulipasBusinessDevelopmentMinistry-CaminoRealHotels

    A team of writers and journalists from Canada, USA, UK and Mxico.Experience working and writing for: The Wall Street Journal, Business Week, Time, The Financial Times, The Sunday Times, The Daily Telegraph, The Globe & Mail, The Toronto Sun, Reforma, El Financiero, El Economista, ExpansinSpecialists in tourism, business, culture, art, sports and fitness,food, health, politics.Photography, video production and design services available

    STRATEGIC SERVICES:

  • M arket Intelligence

    Internet and Mobile use by age, HHI and location, updated monthly!

    Clients running campaigns in Mexico have access to our propietary market studies on digital usage in Mexico, at national and state level, and all cities of at least 100,000 population.Segmentation by age range and Household Income.Updated monthly.

    Up to the moment insights on your target audiences online habits

    STRATEGIC SERVICES:

  • C onsultingTake the guesswork out of how to tackle Mexico and Latin America, and the US Hispanic market

    Branding, business planning, digital strategies, advertising and marketing

    Market and competitive analysisDigital Competitive SWOT AnalysisSocial Media strategiesDigital RoadmappingOnline positioningHoning the messageMedia buyingInbound MarketingCopy and translations into Spanish

    Specialist teams in marketing, advertising, content generation, business planning!

    Working hard to make your campaigns work

    STRATEGIC SERVICES:

  • Trends in Internet and social media"

    Key phrases and topics"

    Positive and negative mentions

    Examples of comments"

    Analysis by age, HHI, location

    W eb Listening

    Daily reports and 24/7 cell phone alerts available!

    Tracking and analysis of mentions of your brand and the competitors

    See how you are compared to your competition"

    Who is winning the "Top of Mind race?"

    Identify your competitors strengths and weaknesses

    Your eyes and ears in every corner of the web, in any market and in any language

    STRATEGIC SERVICES:

  • Ad SpyTracking of your competitors online advertising:Identification of threats and opportunities

    Rapid identification of the competitions digital avertising campaigns

    Display banners"

    Search strategies

    Websites and exchanges used

    Analysis of homepage and Landing Page strategies

    Local, national, worldwide

    See what your competition is up to online at all times

    Daily reports and 24/7 cell phone alerts available!

    STRATEGIC SERVICES:

  • C lientsSample of clients 2015-2016

  • W hy ADMIX

    Behavioural Targeting:# Smart Audiences = Smart CampaignsAccess to 99%+ of Display y Video inventory in the marketWorld class content generationMarket Intelligence reportsPersonalized client service 24/7Campaign and ad material changes 24/7AdSafe TechnologyAnti-Fraud TechnologyTracking & Analytics

    x

    Online positioning, branding, promotion, advertising