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How to increase brand loyalty the ultimate guide to by Karol Pokojowczyk from https://colibri.io
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How to increase brand
loyalty - The ultimate
guide to
Karol Pokojowczyk from Colibri.io
Brand loyalty is when a
person buys products from
the same manufacturer
over and over again.
Knowing what your
audience needs will help to
streamline your writing and
keep it relevant.
Next time you reach out to
the customer, ask yourself
this: What’s in it for
them?
The features of your
product or service must tell
them exactly what you are
going to do to help to
achieve their goals.
Don’t say “We specialize in
providing A, B, and C, and
these are the awards we
have won for what we do in
the last year”,
We can show you our
awards which prove that
we have the resolution for
your problem”
This adds an extra layer of
depth to the services you
offer, and makes you stand
out in a field of
competitors.
It is really important to truly
understand what’s driving
your customers’ actions.
For example, what is the
real reason they are
contacting you with
queries? Why did they
choose your product?
Understanding the
customer’s emotional
status and understanding
how you can provide a
good service
that creates an emotional
connection with their
personal circumstances is
critical.
It’s important that online
information should be
updated frequently to meet
customer expectations.
You can write your
customers also an email-
but not only your weekly
newsletter, but a real,
personalized email.
Colibri is a tool to measure
the effectiveness of your SEO
and online marketing efforts
to get insights and improve
your goal conversions.
This article was originally published on
GrowthHacker.am. Find out more:
How to increase brand loyalty - The ultimate guide to
Author: Karol Pokojowczyk
CEO Colibri IO
@KarolPokojowczy
@Colibri IO