How Mobile Apps Increase Loyalty and Drive Revenue for Your Business

© Deluxe Enterprise Operations, LLC. Proprietary and Confidential.

Mobile Apps & Small Businesses: Why You Need One and How to Build It

Presented by: Andrew


Agenda Mobile App statistics

Industries that we build apps for and some stats

Why do small businesses build mobile apps?

The process of how to have an app built by Deluxe

What goes into it -- timeline, pricing, benefits

Questions & Answers

Mobile App StatisticsValue Propositions


Stats

Mobile app usage growth:

• App Usage Grew 76% In 2014, With Shopping Apps Leading The Way

• Mobile App Usage Up 58% In 2015

• See to the right for a good image for time spent on mobile apps versus mobile web


Stats


Stats


Stats


Stats

SMB’s perceived obstacles to creating a mobile app

DELUXE SOLVES THIS PROBLEM – WE DO IT FOR THEM!

Why Do Small Business Need Mobile Apps?Common questions & answers


Stats IDEAL CUSTOMERS FOR A MOBILE APP

The following apps were published between June 2014 and March 2015. Businesses in these verticals are ideal customers for a mobile app – you can see popularity by %:

• 40,402 apps total• 6.4% health and fitness • 5.9% bars and nightclubs • 5.4% realtors

• 3.6% legal field

• 7.7% food & dining • 7.7% newspapers and blogs • 4.9% professional services

• 7.3% events and conferences


Let’s Review The Facts…

• App sessions are 3-4 times longer than mobile website visits• Apps are used two times more often than mobile websites• App usage time exceeds mobile web visit time by 100 minutes each month

• Value. 61% said an app provided a better return on investment.

• Customer preference. 81% said customers preferred the app to the mobile website.

• New customer generation. 75% said app was better for customer generation.

• Repeat business. 86% said app was better for creating repeat customers.

• Usage. 61% said app was used more often.

Source: Bizness Apps, Inc.http://www.biznessapps.com/blog/infographic-which-is-better-mobile-apps-or-mobile-websites/


Common Questions

• Apps are expensive• Apps are the same as mobile websites• My customers wouldn’t like an app

5 years ago it would cost you +$100K to build a custom app, but we’ve built a framework that makes building apps scalable and affordable. With Deluxe you can have an app for your business for little as $149/month.


Common Questions

• Apps are expensive• Apps are the same as mobile

websites• My customers wouldn’t like an app

This is a common misconception. In reality, apps & mobile websites don’t compete, they compliment each other. Websites are informational and a great way for customers to find your business for the first time while mobile apps are good at cultivating loyalty and keeping customers coming back to your business.


Common Questions

• Apps are expensive• Apps are the same as mobile websites• My customers wouldn’t like an app

The only time this would be true is if your business has zero repeat customers. Any small business with repeat customers would benefit from having an app.


Additional Benefits

• Brand Recognition & Visibility• Competitive Differentiation• Affordability


Key Benefits

Loyalty & Retention

Apps cultivate customer loyalty by rewarding repeat business through features such as digital stamps cards, promotional offers, and loyalty rewards.

Let’s review the facts…

• 82% of small business owners rely on customer loyalty as their main source of business growth and mobile apps are perfect for increasing customer loyalty!

• 62% of customers report that they are more likely to continue doing business with a company that has a loyalty program.


Key Benefits

Mobile Commerce

Create a new revenue channel for your business by including in-app features such as online shopping carts, product catalogs, food ordering, mobile reservations, and more.


• Mobile commerce is now 30% of all U.S. e-commerce

• In 2015 U.S. mobile commerce sales will total $104 billion, up 38% from $75 billion in 2014

• Mcommerce sales to reach $142B in 2016: Forrester


Key Benefits

Communication & Engagement

Unlock the ability to engage your customers 24/7 through in-app messages and push notifications with a device that’s always within reach.


• Push notification open rates = 50 – 80%

• Email open rates for Restaurant and Retail are 25% and 22%

• Both can work in conjunction to form a powerful marketing strategy


Example Mobile Apps

M&L Supply Company

Increased yearly maintenance bookings by 30% through the use of push notifications and in-app reservations.

Allows employees to send documents for approval right through the app using the phone’s camera.


Example Mobile Apps

Apache Pizza

Apache Pizza is a chain of restaurants in Michigan that has received over $150k worth of orders through their food ordering feature.


Example Mobile Apps

People’s Barber

Increased sales of their men’s hair care products through their mobile app to the tune of over $25,000+ in their first 6-months of launching their app.

What Goes Into Building A Mobile App?Timeline & Pricing


How To Get Started

Example App: Restaurant

How to Build:• Order (Food Ordering)• Rewards (Loyalty)• Menu (PDF)• Reviews (Fan Wall)• Events (Events)• Food Photos (Image Gallery)• Push Notifications

https://ww.deluxe.com/blog/resources/restaurant-mobile-app-guide/





How To Get Started

Example App: Repair Services

How to Build:• Rewards (Loyalty)• Schedule Service (Email Form)• Diagnose an Issue (Voice Recording)• Reminders (Events)• Newsletter (Mailing List)• Products (Info)• Push Notifications

https://ww.deluxe.com/blog/resources/retail-mobile-app-guide/





How To Get Started

Example App: Salon/Spa

How to Build:• Make a Reservation (Reservations)• Rewards (Loyalty)• Products (Merchandise)• Gallery (Images)• Push Notifications

https://ww.deluxe.com/blog/resources/salon-spa-mobile-app-guide/






Interested In Learning More?

Click through for more info on Mobile Apps or schedule a demo with one of our specialists:

https://deluxemarketingsuite.com/mobile-app-

design 800-352-6718

https://deluxemarketingsuite.com/mobile-app-design




Interested In Learning More?

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How Mobile Apps Increase Loyalty and Drive Revenue for Your Business