How to do video for clients when your agency doesn't do video

How to Do Video for Clients When Your Agency Doesn’t Do Video

WISTIAFEST 2016 AGENCY TRACK

#WistiaFest / @wistia

#WistiaFest / @twitter-handle

Jeff KahsenSenior Director of

Strategic Partnerships

Animoto

Making it easy to get startedwith video marketing

Jeff Kahsen @ Animotofeaturing Social Sidekick

#WistiaFest / @animoto


2007 - Consumer-focused product launch

“We make it easy it easy to create great videos of your life.”

2014 - Growth in Business Video

“We make it easy to create powerful, professional videos.”

2016 - Increased Focus on Marketing Video

“The easy way to get started with video marketing.”


http://www.socialsidekickmedia.com/

TheresaPittius

CassieGalasetti


• Started in print advertising

• Looking to unlock additional ad spend from customers

• Quickly realized that offering digital services kept customers engaged between print issues

• Launched local digital marketing agency shortly thereafter


Social Sidekick meets Animoto• Knew video was critical but didn’t want to dive in too deep off the

bat

• Quickly created sample videos without much risk or extra investment

• Simply used photos from the advertisers’ websites and social pages

• Added photos/short video clips that she took with her mobile device during a recent client visit

• Tailored with text for each use case





Company Introduction Product Overview

Event Invitations/Recaps Seasonal/Promotional

Content Marketing

Behind the Scenes


Social Sidekick results & feedback• Posting videos to Facebook

provided quick wins and established credibility with video advertising

• 20 minutes to create the video plus $100 boost resulted in

• 13k views, 200+ likes and 28 shares

• Rave reviews

• New customer leads


THERESA PITTIUS, CO-FOUNDER SOCIAL SIDEKICK

“I’m not a video editor by any stretch. Animoto let me expand my service portfolio into video

marketing without a huge investment of time or money.”

THANK YOU



Chris HandyCEO

ThinkHandy

You may not be Steven Spielberg

But you can be Robert Evans….

#WistiaFest / @handythinks


ROBERT EVANS, Legendary Hollywood Producer

“When a director hires a producer, you're in deep shit. A director needs a boss, not a yes man.”


Producer, Director, CrewA videographer may fill all of these roles, but our team works differently.

Us: ProducerRush: Director/Creative Dave: Crew/Editing

How we work with our crew


Dave

Rush

The Shoot ≠ The Edit These should be planned together, but aren’t tied together.



Assemble Possible Futures for the Edit During the Shoot• Clips for every Segment

• Social Media

• Website

• Email

• Events

• Trade Shows

High Quality ≠ High CostIt’s about attention to what matters to audience.



Focus on Takeaways

Discover the Characters

Make your client’s employees and customers the stars of the show.




Close the Deal


Production Exp

ectat

ion

Evergreen

Small

Temporal

Longevity of Topic

Audience Segment Size

How to Determine When to Go Big on Production

All


ROBERT EVANS

“In every place there are 100 people who can say no and only one person who can say yes. You have to get a good piece of material to the right person.”

THANK YOU



Darren HalbigExecutive Creative Director

Element Three

Why the Hell Would We Want to Bring Video In-House?Darren Halbig / Executive Creative Director / Element Three

Indianapolis, Indiana

#WistiaFest / @elementthree


A little bit about me• 22 years of agency

experience

• Played every role in the creative department

• Worked in B2B and B2C agencies

• 6 years working for the third-largest agency network in the world

$50k - 1mBudgets



Where I am now• Founded in 2005

• 47 people

• $6m in revenue

• Brand / Strategy / Creative

• Hubspot and Wista Partner


$02014



Why the Hell Would We Want to Bring Video In-House?

$150k2015



Should We Bring Video In-House?

$300k+in the first 6 months of 2016



How Do We Bring Video In-House?


Pros• New revenue stream

• Expand capabilities

• Deeper strategic offerings

• Meet agency needs


Cons• Cost

• Finding the right person

• Quality

• Introducing a new process

$300k+In the end, it came back to this


We knew how to sell it.


We knew how to price it.


We knew how to build strategy around it.



But we didn’t know where to find the talent.



Chris

Trevor

Dee Dee




June 1, 2016


THANK YOU


Kathleen BoothCEO

Quintain

#WistiaFest / @workmommywork

Scaling Up In-House Video Production Talent

Kathleen Booth Quintain Marketing


• 12 person agency based in Annapolis, MD

• HubSpot platinum agency partner and Wistia agency partner

• Primary services include web design, inbound marketing, promotional marketing and sales consulting

A little about us


• Balancing agency growth with cash flow

• Delivering award-worthy results to our clients

• Sourcing experienced talent

• Differentiating ourselves from other agencies

Our top challenges

Sound familiar?


“Delegate or outsource everything except the stuff you’re awesome at. It allows you to focus on the tasks you’re amazing at.”

- Cameron Herold


How to hire in-house video talent ahead of demand (and cash flow)?

The Challenge:


(ahem, answer to our prayers)

Meet Liz, our Freelance Digital Media Director

Our solution


• Art direction

• Scripting and concepting

• Production crews

• Editing

• Models

• Makeup artists

• Wardrobe and props

• Location scouting

Single point of contact



• Corporate intro video for website redesign

• Motion graphics for software demo

• Employee and customer testimonials

• Video case study

• Educational and training videos

… and that’s just in the first few months!

Initial projects


THANK YOU


ASK ‘EM ANYTHING!

Questions?


What is your agency’s approach to doing video?


Agency Partner Happy Hour

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