corporaterewards.co.uk

Size doesn’t matterDan Kelly, Sales and Marketing Director, Corporate Rewards

• Dan Kelly, Sales and Marketing Director at award-winning incentive recognition and reward, motivation and events agency Corporate Rewards, presents the changing perceptions of smaller agencies

Size doesn’t matter

• Companies in search of an incentives scheme often turn to the biggest agencies.

• At first glance it’s perceived as an obvious choice.• It’s assumed that size reflects success.• Big must mean they are the best - right?• Not necessarily.

Thinking Big...

• Big doesn’t mean best.• Small certainly doesn’t mean unsuccessful! • Check out the client lists – you may well see very big names on

smaller agency portfolios.• Senior decision-makers in large companies, with sizeable budgets,

choose small agencies.• Smaller agencies are worth a second look.

Take a Second Look

• Small agencies don’t work with small ideas.– They have to think big to get noticed– They are not restricted by corporate rules and regulations

• Brainstorms incorporate staff from the most junior to the most senior. – This ensures that every viewpoint is voiced– It results in more ideas and more variety to work with

• This is how smaller agencies take the forefront of fresh and exciting approaches.

Thinking Bigger

• Smaller agencies have the luxury of being more agile. • Fewer layers of management sign-offs mean a fast turnaround.• Larger companies are often delayed by corporate procedures and

approvals.• Smaller agencies have a fast route to the top, so senior input and

approval is accessible.• All this means faster results for the clients of smaller agencies.

Agility Test

• Small agencies generally demonstrate a team-focused attitude.• This enables a solid, far-reaching network of associates and third-

party suppliers.• This in turn ensures a wealth of resource and expertise for every

client. • Relationship-building is second nature to a smaller agency.

– If they can’t work with others, they won’t flourish– A thriving smaller agency is certain to have a strong team-culture

Team Players

• Businesses generally want an easy and positive relationship with suppliers.

• Smaller agencies are very likely to facilitate this:– Their size lends itself to a more personal service– You’re as likely to see senior team-members as junior ones– You’ll always remain visible to those at the top– Every client matters to a smaller agency– Smaller agencies are inherently customer-centric

Relationship Building

• Any agency you work with should feel like an extension of your own team.

• This is where the personal approach reaps rewards.• Agencies need to grasp your company ideals and values:

– Smaller agencies lend themselves to this scenario very naturally– Very honest relationships will evolve organically– A smaller incentives supplier will quickly feel like an additional

department of your company• We genuinely believe you should be able to work together and have a

pint together!

Up Close & Personal

• Organisations opting to work with bigger agencies can feel unloved and undervalued.

• Stories of hearing from their agency only when they wanted something are common.

• This is not acceptable.• There must be ongoing, two-way communication. • If an agency is unapproachable then the relationship isn’t, and won’t

ever be, there.

Don’t get let down

• Trust is vital in any client / agency relationship.• Do you feel that your business is just a number to your current

agency?• It could be time to investigate the alternatives.• Did I mention that smaller agencies are worth a look?

Look Again

www.corporaterewards.co.uk/blog

@CorpRewards

Connect with corporate-rewards-uk

Call us 0370 405 2020

Let’s start the conversation

Find out more

Call us 0370 405 20208 The Courtyard, Timothy’s Bridge Road, Stratford-upon-Avon, Warwickshire. CV37 9NP

email us enquiries@corporaterewards.co.ukcorporaterewards.co.uk