Google Plus - More Than a One Trick Pony by Angie Pascale

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Angie Pascale, Social Media Director | Location3 Media | www.Location3.com

GOOGLE+: MORE THAN A +1

TRICK PONY

@angiepascale | @Location3@angiepascale | @Location3#SMXSocial13 | #SMX #14A

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The Many Breeds of Google+

Integrating with Other

Digital Efforts

Tracking and Measuring

@angiepascale | @Location3#SMXSocial13 | #SMX #14A

Photo Sources http://www.flickr.com/photos/22280677@N07/3569244220

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The Many Breeds of Google+Google+: More Than a +1 Trick Pony


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The varied types and functionality of Google+ pages can

make your head spin.

Photo Source: http://www.flickr.com/photos/porsche-linn/7085203423


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Page Type VerificationVanity

URLPosting Ability

TabsFollow/+1

ButtonsDescription

Cover Image

Displays in Google Maps

Displays in Google+

LocalReviews Managers

Personal Page

✔ ✔ ✔

1. About2. Posts3. Photos4. Videos/YouTube5. Reviews6. +1s

Add to Circles

• 5,000 characters

• Rich textPhoto

Brand Page

✔ ✔ ✔

1. About2. Posts3. Photos4. Videos/YouTube

Follow and +1


• Rich textPhoto ✔

Local Google+ Page

✔ ✔ ✔

1. About2. Posts3. Photos4. Videos/YouTube

Follow and +1


• Rich textPhoto

✔

( if verified)✔

Google+ Local Page

1. About 2. Photos +1 only • 200 characters Map ✔ ✔ ✔


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Personal PageFull posting capabilities. Reviews tab signifies personal page.

Large descriptions with rich text and links.

Links to other sites, sources and social channels.


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Brand Google+ Page

Ability to post from page. Larger description (“Story”) with rich text,

tagline, contact info and links.Follow and +1 buttons

Cover image is uploaded photo.

Link YouTube account,

replaces Videos tab.


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Ability to post from page.

Larger description

(“Story”) with rich text, tagline,

contact info and hours.

Follow and +1 buttons

Cover image is uploaded

photo. Local Google+ Page Map is included in About tab.


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Google+

Local Page

Two tabs: About and Photos

Basic description.

Customers can leave reviews.

+1 button only.

Map is used as main cover photo


LOCATION3 @angiepascale | @Location3#SMXSocial13 | #SMX #14A

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Integration with Other Digital

EffortsGoogle+: More Than a +1 Trick Pony


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• Some links in About section of profile are dofollow.

• Pages and posts accumulate PR.

• Shared links are dofollow and pass value.

• Posts are crawled and indexed almost immediately.

• Each post has characteristics of a blog:

- Separate URL

- First ~50 characters become title

- Longer post lengths

- Full editing power at any time

- Reshares result in internal linking within G+

• Authorship and publisher markup: Do not have direct impact

based on authority, but may someday and currently can

increase CTR by being more eye-catching.

Organic Search


DO FOLLOW LINKS

NO FOLLOW LINK

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Google+ Post ranks for “business signs.” Note the meta description.

While “business signs” is in the Google+ post, that’s not what was used as the description.

Google pulled the description from the linked article.


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Knowledge Graph


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High Quality

Google+ is very image heavy, thus having high

quality, engaging and high res imagery is important

for increasing CTR and engagement.

Animation

Experiment with GIFs and succession of similar

photos, which creates a gif-like image.

Cover images

New dimensions as of November 13! Still a 16:9

aspect, min 480x270 pixels.

Profile Photo

Larger version: Circumference – 120 px; Inscribed

square – 84x84 px

Smaller version: Circumference – 43 px

Imagery


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Image CarouselImages are pulled from Google+ pages. If there are no high quality images, map is shown instead.


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Allow customers to view the interior space of your

establishment. Having a virtual tour on your

Google+ page may impact ranking.

Virtual Tours


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Social Extensions

All +1s on paid search ads roll up to total on

Google+ brand page. Can increase

personalization in ads, increase ranking and

reach for Google+ page, and may contribute to

CTR overall.

Shared Endorsements

Google+ connections and activity may be

included in paid search ads, according to

Google’s new terms. Applies to personal and

business pages.

Paid Media

Search ads with annotations have 5-10% uplift in CTR.


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Tracking and MeasurementGoogle+: More Than a +1 Trick Pony


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Google AnalyticsSee what content from your

website is being shared on

Google+ and referrals from

Google+ to your website.


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View insights about specific pages, or search

a query for data on all pages using that term.


AllMyPlus.com

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View post activity

See most popular posts based on engagement.

View all activity by post.


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Also view data for keyword searches.

Beneficial for:

• Finding influencers

• Monitoring competitors

• Generating content ideas

AllMyPlus.com


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View Google+ stats on daily follower growth, virality of posts, who is sharing posts, and compare CircleRank to others.

Britney Spears

1

The Economist

8

Barack Obama

45

H&M

56

NASA

708

GE

1,120

CIRCLERANK OF SOME GOOGLE+ USERS/PAGES


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RipplesSee who shared posts to understand their

influence and determine if establishing a

relationship is worthwhile.


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After merging a Local Google+ page with a

Google+ Local page, you are provided access to a

new dashboard along with some insights.

Insights provide data on how people found page,

what they did on the page and how they

interacted with it.

Merged

Google+ Local


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Analytics for Local Pages

Views

• All views

• Profile views

• Post views

• Local search views

Actions

• All actions

• New followers

• +1 clicks

• Shares

• Comments

• Clicks for more info on Maps

• Clicks for driving directions

• Clicks to website

• Posts data

Post views

• Shares

• +1s

• Comments

• Why posts were viewed

• Actions by content type


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Analytics For Local Pages


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The Many Breeds of Google+

Numerous types of pages exist. Know what’s out

there for your brand, and determine which type

you need.

Integrating with Other Digital

Efforts

Google+ is not just a social channel, and

cannot be viewed in a silo. Take advantage of all integration points.

Tracking and Measuring

Tracking is not ideal at this time, but it’s new and there are options. Take the time to know and dig into these tools

and data.


Photo Sources http://www.flickr.com/photos/22280677@N07/3569244220

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Angie PascaleSocial Media [email protected]@angiepascaleabout.me/angiepascale

Location3.com@Location3

facebook.com/Location3Media

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Google Plus - More Than a One Trick Pony by Angie Pascale