GCDP Promo tools/Strategies/Tactics:

Most used Strategies/Tactics:• Other students organisations – Ra members from other org.• Word of mouth – Member´s friends, Returnees friends• Double the fun – sell two internship in same time• 2nd X – sent Returnees abroad• Internal Campaing – Alumni, Members• Story telling – reference of returnees• Competitions – material prices• Roadshows – querilla marketing, Be aware about AIESEC, Global citizen

brand• Infomeetings/Open hours – presentation of internshps• Classshouts• Global villges

Financial Model-way of supporting promotion

• Office hours – bring your friend for individual meeting• Every person you bring – 1000 CZE• You bring him to office hours or event• Signed in spreadsheet – tracked Maruška if Peter that she

brought will be raised at the end• Maruška gets 1000 CZE to „her balance“

• DO THE SAME WITH ALREADY RAISED EPS

Roadshows:

• Always make roadshow with clear goal (whats the next channel?) Preferably – EVENT

• Educate people – Give them simulations before going there…– How to sell event and find few information about

needs to go for internship…

• MAKE IT LIKE A SHOW!! – Trainees, returnees– Screen with mottos– Footprints around uni leading to event (stopy, sipky s

hesly po skole)– Costumes– Take photos (to put on facebook and let participants

to TAG themselves)

– PROMOTE AIESEC – banners, logos, EVERYWHERE we are NOT ERASMUS!!!

• Selling script – prepare some– A sell event• Hey, I wanna invite you for culture event• Its in two days in P5, 6pm…• Its about travelling experience… what do you think

about it???

• Selling script – prepare some– B: find a need• When we talk about travelling.. What do you do in

summer? We do internships as wel…• What do you think about internship opportunity?• What country?• (meanwhile I am filling questionaire…)• There is possibility to get info view email with

some tips for summer… what do you think?• In order to send it to you – can you write me your

address here and fill some more info so I send you relevant info?

• MoS – applications• KPIs – participants at events, individual meetings set

after roadshow…

• SOOO… FOLLOW UP IS IMPORTANT• FOLLOW UP– Give visit card to set up individual meeting – during

office hours– Send email with concrete offers based on needs and

invitation for event on FACEBOOK

EVENTs – Travel nights, Returnees events,…

• ALWAYS, ALWAYS PROMOTE AIESEC AT BEGGING AS PARTNER OF THE EVENT, USE BANNERS AND LOGOS!

• ALWAYS DO PRESENTATIONS OF CURRENT OFFERS AT THE END– Example – Turkish Culture Event– Present current offers in Turkey, Give DDL, contacts where

to find more info…• YOU ARE NOT PR! YOU NEED RESULTS OUT OF THIS –

APPLICATIONS.• POSSITIONING IS NOT YOUR ROLE!

*More info in ppt about events

– Tearoom, pub – unofficial event with friends– Around 15-20 people with 5 aiesecers– Invited via: Facebook event, phone call and follow up email (KPIs

– Accepted invitations at FB event and number of people at Event)– Programme• Chats about internship and opportunity corner with short

presentation – 2nd X target • Direct selling + Help confirmed – resend email to friends with

offers• Follow up after event - email

– KPIs – number of applications (through email) and friends – through CRM

Example: Returnee event

Videos

• Shoot them and spread on facebook.• People are too lazy even to read articles…

• Its the most easy way to spread word of mouth.

Tips & Tricks• Get inkind for Road shows

– Ideas:• Propagation materials• Food from new restaurants

– Own cooked/baked food

• Make event in dormitories– bored students will come– Oslovte kolejní rady, správu kolejí a menz, kolejbáby (byl jsem jednou

v rozhlasu :-D)– Problém je, že to není úplně cílová skupina a je potřeba se nad tím

zamyslet– Get event to the newspaper – Events in dormitories are school issue, you can get into a school newspapers– Try to do some sequence cents – Cooperate with other students org.