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The Future of Brand experiences is
Virtual Reality.
What is VR?An experience
Mixed realities
Hyper-mobility
Interaction has Evolved.
Meet in person
Meet on the web Meet on the phone
VR: Making digital interactions more real
VR: a Disruptive Technology.
What does VR mean for my industry?
Will my brand become obsolete?
How can I create new immersive experiences?
Prediction: VR will make 80% of all hardware products obsolete.
VR In Action. Experience four worlds from Google here: http://fal.cn/QnDK
Fashion. Share your shopping experience with friends.
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VR In Action.
“Try on” clothes in your home
Social shopping
Design.IKEA: What’s Cooking in the Virtual Kitchen?
Switch finishes, open drawers, and be the size of a child
Eases the decision making process
See it in action here: http://fal.cn/QnDq
VR In Action.
Be in the game.Unprecedented experiences
Share the game with your friends
Still close to cold beers in fridge
VR In Action.
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Dream ≠ reality. A lot of pieces need to fall into place for Virtual Reality to take off.
VR In Action.
Groceries.Personalized supermarket layouts
Find the right product and related suggestions fast
Digital impulse buying
Frictionless shopping
VR In Action.
VR Puts People First.
Have personal experience with family and friends.
Life-like social experiences with finger movements and facial expressions.
Experience Facebook’s Oculus Connect virtual reality here: http://fal.cn/QnDk
VR In Action.
From Static to Interactive Experiences.
Know who you’re talking to
Provide 1:1 tailored experiences
Create immersive experiences that show
customers what they are actually looking for.
Virtual tourism? How can VR help the tourism industry create personalized brand experiences?
Snackable Experiences.
VR can be the catalyst for turning wanderlust into a customer willing to pay to experience the rush. VR content can provide immersive glimpses into the real-life
experiences customers crave. Image the persuasive power of offering prospects a virtual elephant ride in Thailand
opposed to just showing a photo.
Photos…
Reality…
DATA + VR = WINVR is going to disrupt everything we think we know about business.
Data is the key to getting it right.
Prepare for the Future.1. Collect customer data
2. Identify which brand experiences you can digitize
3. Start playing with VR
