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2© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
• Founded 2001
• Based in Los Angeles
• Global Development Partners
• UI/UX DNA
Hello…We’re Zugara
3© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
Some of our Augmented Reality clients
Retail & Apparel Advergaming Marker / Video Chat
6© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
Webcam Social ShopperE-Commerce Visualization Application
12© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
Microsoft “Kinect”
Evolution of the NUI
The motion gaming revolution is here.
Nintendo “Wii”
Sony “Move”
13© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
Zugara’s motion capture games
Nesquick Factory Game Juicy Juice Fruit Mixer Studio
Motion gaming for CPGs Markerless gaming with Mobile integration
14© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
% of unique visitors that played using Facebook
Connect25%
Average time spent on site3 min 48 sec
* Stats collected over a one month period
Nesquik Factory game case study*
16© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
% of unique visitors that logged into Facebook
14%
Average time spent on site
4 min 44 sec
% of unique visitors with webcams**
78%
% of unique repeat visitors
27%
* Stats collected over an entire year** This number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
Cannonballz! Case study*
17© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
• No Plug-In Zone
• UI/UX Is Critical
• Leverage Social Media
• Make The Experience Fun!
Best Practices for Branded AR Experiences On The Web
18© COPYRIGHT 2010 ZUGARA | CONFIDENTIAL AUGMENTED REALITY
Thank You!
Matthew Szymczyk, CEO
@kobrakai
310-945-4952