Dana Jones

Facebook & Twitter for Business

Facebook Facts• Facebook is the 4th most visited website in the world, surpassed by only Google, Microsoft & Yahoo•More than 400 million active users with 50% of those logging in daily•More than 100 million active users access Facebook through a mobile device•Mobile device users are twice as active than non mobile users•Woman aged 55 and up are the fastest growing demographic in America•Facebook makes money through advertisements and virtual products. Advertisers on Facebook use profile information to market specifically to certain users

Two Types of Facebook Pages

Facebook ProfileA profile created to represent a person where

you have contacts known as friends. It has privacy settings that can allow users to adjust

what people see publicly.

Facebook PageA Facebook Page is a public profile that represents a

business, celebrity, product

Facebook Pages“A Facebook Page is a customizable presence for an organization,

product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators. By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans. In addition, Pages now have the flexibility of multiple customizable tabs previously exclusive to user profiles.“

-Facebook Pages Product Guide

Why you need to Create & Use a Twitter Profile

1. Twitter is a huge marketing & information tool

2. Receive free advice from people who can help you

3. Reach many people at one time with measurable results

How to find & Follow the Right People1.Google Search companies to follow

2.Google Search by position (example: CEOs on Twitter)

3. Find people by category using the option on twitter

4.Browse through who your friends are following

Do not create a Twitter if…..

You plan to leave it blank.

You do not want to interact with others.

You only want to push out your products.

How To Build Your Following on Twitter

1. Tell existing customers about your page- use email blasts, post it on your Facebook

2. Offer an incentive for following – give special discounts or information only on Twitter.

3. Follow other people

Is it Worth it?

• 85% of small businesses say that social media created a “buzz” for them

• Social media helped increase web traffic and open partnership opportunities

• Social media helped increase search engine rankings