Social Networking : Using Facebook, LinkedIn and Twitter to Enhance Your Business

Social Networking :Using Facebook, LinkedIn and Twitter to Enhance Your Business

Copyright @2009 Thought Labs, LLC. Contact us at [email protected]

About Thought LabsWe help companies create and implement social

media strategies that:– Make connections with their customers– Engage those customers to get real-time feedback– Interpret that feedback into concrete actions


Clients

Today’s Agenda• Brief Overview of Social Networks• Starting with a Strategy • Using the Platforms Effectively• Dealing with Negative Feedback• Metrics and Monitoring• Questions


Social Network Overview


• Over 250 million users• More than two-thirds of Facebook

users are outside of college• The fastest growing demographic is

those 35 years old and older• More than 8 million users become

fans of Public Profiles each day

#1 Social Network


Public Profiles are exploding


• Over 11.5 million users• Since June of 2008, has grown by 1,460 %• Reaches 10.7 percent of all active Internet

users • Most people follow less that 100 people

and are followed by 100 people• 5% of users account for 75% of all activity,

and 10% of users account for 86%.

Fastest growing


Brands are interacting on Twitter


Twitter is for adults


• Over 43 million users• 1 million users added every 17 days.• 56% of users are “individual

contributors”, 16% are management level, and 28% are director/VP level or above?

• 95% are college educated,


Business Relationship Builder

Company Profiles help you build your brand


Source: Ning http://blog.ning.com/2008/10/550000-social-networks-on-ning.html

There is a Social Network for Everything

• Over 1.3 million unique social networks

• Over 30 million members

• over 70% active


http://blog.ning.com/2008/10/550000-social-networks-on-ning.html

Start with a Strategy• Social Media needs to be part of your whole

marketing plan• Find out where your customers are first• Come up with measurable goals• Do one thing at a time• It is a commitment, not a campaign


Using the Platforms Effectively


Create a Public Profile

Profile Pic

Welcome

Status Updates


Use Custom Landing Pages


CustomLanding Pagesand Full Pageexperiences

Help your visitors findwhat’s important

Use the Viral Channels


Fill out your Profile


Use a custom background to brand

Add a Profile Picture

Fill out the Bio information

•Give people a chance to talk•Think about the 140 char limit!•Retweet others as much as possible•Ask questions•Let some of your personality shine through

Be Engaging


•Provide expertise in a field – become the go-to-guy (or gal)

•Have a reasonable mix of tweets, links, and retweets

•Don’t spam

Provide Value


Make your Information Compelling


Update your Status

Get a vanity URL

Your summary is your Elevator Pitch

Add custom URLs

Add applications


Add your blog

Show off your presentations

Create a Company Profile


Update your Status

Add your company’s Elevator Pitch

Answer Questions


Asking Questions can get you business

Answering Questions makes you an expert.

Join Groups


Groups provide another opportunity to build relationships and establish expertise

Groups appear on your profile – another set of context

Dealing with Negative Feedback

• Accept that it happens• Have a plan• Turn adversaries into

advocates


Metrics and MonitoringAll of your goals should have corresponding

metrics to see whether you are meeting them


Use Facebook Insights

Track Growth and Engagement

See your Fan demographics


Use Twitter Metrics ToolsUse tools to analyze your progress


Questions?


Where to Find [email protected]

http://www.linkedin.com/in/cappy

Cappy Popp (Boston)

http://www.thoughtlabs.com/blogs/

[email protected]

@cappypopp @jmaver

John Maver (Boston)

http://www.linkedin.com/in/jmaver
