Facebook & Twitter Strategies for Small Business Owners

Facebook & Twitter Strategies for Busy Professionals & Small

Business Owners

Presented by:John McPhee, Vice President

503-517-9059 x122| [email protected]@jwmcphee | Facebook.com/FormicMediaInc

mailto:[email protected]

Formic Background

Launched in 2008 to service small business & partners Incubated by Anvil Media, enterprise SEM agency Provide SEO, PPC & social media services Team is Google AdWords & Google Analytics certified

(Microsoft Accredited as well) Focus on education (monthly Seminar Series)

Agenda

Small Business Social Media Stats Facebook Strategies Twitter Strategies Tools Reporting

Social Media Trends: Shift in Small Business Behavior

http://ariherzog.com/small-business-social-media/











Facebook

The ideal progression of a Facebook fan

Facebook: Strategies

How do get your fans to progress from a passive fan to an evangelist?


Show your human side through Entertaining posts Personal photos (whatever you feel comfortable with) Share some details about your personal side

Interests, hobbies, etc. Share your experiences


Tip: Use the 80/20 rule for biz vs. personal posts

Become a content machine Create unique, engaging and valuable posts on a regular

basis Change up the media you post

Video, images


Tip: Use an editorial calendar

Create engagement with dialogue ALWAYS take the time to respond to comments and thank

your fans for participating in the conversation People love to talk about themselves, so engage with your

fans appropriately


Tip: Ask for feedback or suggestions from your fans

Create regular calls to action Post valuable content and ask your fans to “click” or

“watch” Offer discounts or deals Ask fans to sign up for your newsletter


Tip: Start with free calls to action, then move to more of a commitment

Make “spreading the word” easy for fans Create contests Offer a deal or promotion Reward fans for inviting friends


Tip: Make the contest about the fans, not about your brand/products

Encourage “fan to fan” interactions Give your fans a chance to get to know each other Create a “fan of the week” opportunity Recognize top contributors


Tip: Recognize your fans and they immediately become more engaged

Don’t forget about branding Use your brand to create familiarity when fans travel

between your website and Facebook page Another theory: make your Facebook page different, to

give fans a different experience than your site


Tip: Stay within your brand guidelines (colors, fonts, etc)

Set your fans’ expectations up front Let them know your intentions for your Facebook page

To create a community? To showcase new products? To offer thought leadership?



Tip: Create an internal Facebook mission, then execute your strategy following the mission

Facebook Advertising

Facebook Advertising:

Facebook: Advertising

Facebook Advertising:Step One: Design Your Ad



Destination• Pages• Applications• Events• Places

Step One: Design Your Ad



Ad Types• Sponsored Stories

“Get more distribution for the News Feed stories published about your Page, Place or App. Always includes either a story about the viewer's friends or a story about your Facebook Page posts.”




Ad Types• Facebook Ads

“Promote a Facebook Page, Event, App, other destination on Facebook, or your own website. You can specify a custom message and call-to-action. Relevant actions from the viewer's friends will automatically be shown to build word-of-mouth awareness.”




URL•Destination URL

“Specify the web page that users should be sent to when they click on your Facebook ad. Make sure your ad and the target page are related. Ideally, the Destination URL should allow users to take action on what caught their interest in your ad.”




Ad Creative• Title

• If advertising a Page the ad title will always be the name of that page

• Body• 135 characters maximum (currently reducing this to

90 characters)• Include a call to action

• Image• 110 pixels wide x 80 pixels tall • Should have an aspect ratio of 4:3 or 16:9• Uploads must be less than 5 kilobytes



Facebook Advertising:Step Two: Targeting








Facebook Advertising:Step Three: Campaigns, Pricing and Scheduling

Budget Options:• Set daily spend limits


Facebook Advertising:Step Three: Campaigns, Pricing and Scheduling


Twitter

Twitter: Strategies

You’ve got your Twitter account, now what?

Look for: People you know Industry experts & thought leaders

Twitter: Strategies

Syndicate your tweets to: Blog Facebook Website

Twitter: Strategies

If you have a WordPress website, you have it even easier…use a widget

Twitter: Strategies

Reward your followers with: Discounts, deals, special offers

Twitter: Strategies

Join a conversation Answer a question Ask your followers a question Participate in a topic your followers are discussing

But, don’t… Force the conversation Try to change the topic

Twitter: Strategies

Integrate your social networks Syndicate Twitter to Facebook

Twitter: Strategies

Use your email signature file

Twitter: Strategies

Tools

Networked Blogs Syndicate your blog to Facebook

Facebook Applications

Slideshare


YouTube/Video


Wildfire Create promotions to:

Increase Likes Increase engagement Run contests/promotions Collect email addresses (for remarketing)


FollowerWonk Find new followers Analyze your account

Tools for Twitter

Find new followers

Tools for Twitter

Analyze followers to understand influencers that are currently following you

Tools for Twitter

Tweroid Analyzes your followers and shows the best time of day to

tweet (to get the most exposure)

Tools for Twitter

Twilert Alerts you of brand/keyword mentions

Tools for Twitter

Twitter Counter Track the # of followers over time

Tools for Twitter

Reporting

Facebook Insights

Reporting

Facebook Insights

Reporting

HootSuite Click stats

Reporting

HootSuite Clicks by Region Top Referrers

Reporting

HootSuite Most popular tweets

Reporting

Google Analytics

Reporting

Thank you!

John McPhee@jwmcphee

Facebook.com/[email protected]

503.517.9059 x122