Making Facebook, Twitter & Social Networking buzz for Your Business

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Making Facebook, Twitter & Social Networking Buzz for Your Business

Eastern Conference 2011Atlantic City#NPMA11

Social Media Strategist/Author/Speaker @NhatPham


Background

Refugee from Vietnam Sales & Marketing Been in Internet since

90’s Technology “Nut” Love PeoplePhamily Guy


How People often Choose Today

Word-of-MouthTraditional AdvertisingEmail MarketingMobile Text MarketingGoogle PlacesSearch Engines Web SiteBlogsSocial Networks


Social Media ROISocial Media ROI


Social Networking WIFFMSocial Networking WIFFM


Be Smart, Be AwareBe Smart, Be Aware

Conversation is happening with your without YOU! Is it about you?

It’s Social! Be Genuine It’s NOT a Fad Don’t do it if you SUCK! M3 Be R.A.W. ***It’s NOT FREE


Extend Your ReachExtend Your Reach


Customer LifecycleCustomer Lifecycle

Click on Image above to watch Video on YouTube


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C-Level of Social Marketing Success™C-Level of Social Marketing Success™

Cultivate Common Cause Find your why It doesn’t have to be warm & fuzzy Connect to them on emotional level


Best Practice Best Practice

Know your purpose/goal

Develop a Plan and Strategy

Decide metrics to use

Measure your results


Best Practice M3 Best Practice M3

Market

Message

Method


Benjamin MooreBenjamin Moore

76% of budget to Social Marketing ($15M) Facebook, Twitter, YouTube Over 16K Likes Buyers?








ROI Case Study- Puritan Cleaners ROI Case Study- Puritan Cleaners

Richmond, VA based cleaners 13 locations

Challenge Want to capture more emails One week Social Campaign



Solution Free Pants Wednesday Facebook, Twitter, YouTube Other local sites



Results

1123 pants cleaned Opt-in 611 new valid emails 2247 additional articles of clothing 27.6% increase in revenues


Case Study: Mekong RestaurantCase Study: Mekong Restaurant


ROI Case Study- Mekong RestaurantROI Case Study- Mekong Restaurant

Solution Facebook Profile, Group, Fan

page Twitter & Foursquare Weekly YouTube Videos Other local sites



Metrics



Demographic Info of 4905 Fans


Be R.A.W.Be R.A.W.

Relationships

Add Value

Work 2.0


Social Networking 101Next Steps

Decide which Social Platforms to Use

Start from Inside Out Develop plan Keep Learning Train Internal or Outsource


Social Networking 101Recap

M3 How will you attract a Tribe Goal & Plan Be R.A.W. Goal-to-Action Measure it


Bonus – Twitter on Training Wheels

Follow People Follow #Hashtags Tweetbeep Tweetdeck Tweet


Nhat [email protected]

804.708.7637

in/NhatPham

/NhatPham

@NhatPham

RoadWarriorShow.comMonday’s 9AM ET

ContactContact