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LinkedIn and Facebook and Twitter! Oh, my! Social Networking 101 Diane Windingland, Small Talk Big Results!

Social networking 101: Facebook, Twitter, LinkedIn and more!

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This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.

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Page 1: Social networking 101:  Facebook, Twitter, LinkedIn and more!

LinkedIn and Facebook and Twitter!

Oh, my!

Social Networking 101Diane Windingland, Small Talk Big Results!

Page 2: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Which groups are you in?

1. I don’t use online social networks2. I have a profile, but don’t really use 3. I use one or more regularly:

a. Facebookb. Linked Inc. Twitter

4. I have a blog 5. I have my own youTube channel

Page 3: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Or, maybe you are in this group . . .

Page 4: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Confused?

Page 5: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Too Many Social Networking Sites?

Page 6: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Give it time. . .

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It gets worse!

Page 8: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Why Bother?• Build Contacts• Build Relationships (business and social)• Build your business• Build sales• Find a job• Find advice• It’s Free!

Page 9: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Marketing has changed

Old: Interruptive, one-way

New: Integrated, Social, Referral-based

Page 10: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Social Networking is like a Cocktail Party

Minus the time and space constraints (and usually no drinks!)

Page 11: Social networking 101:  Facebook, Twitter, LinkedIn and more!
Page 12: Social networking 101:  Facebook, Twitter, LinkedIn and more!

5 Biggies in Social Media/Networking

Facebook—Social Networking

LinkedIn—Professional Networking

Twitter—micro-blogging (140 characters)

YouTube—video sharing site

Wordpress—blogging (web log/journal)

Page 13: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Big Numbers

• YouTube: 2 Billion videos watched per day!

• Facebook: 500 Million+ active users

• Twitter: 175 Million Registered users

• LinkedIn: 85 million+ members

• Wordpress.com: 15 million blogs

Page 14: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Feeling likeRip Van Winkle?

2006200520042003

WordpressLinkedIn

Facebook

YouTube

Twitter

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A Do-it-yourself/social tool

Page 17: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Have you d yourself

lately?

• 2,450 results for “Diane Windingland”

– The quotes around the words tell Google I want to search for the words in that exact order

Page 18: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Google images, video and more!

Page 19: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Monitor the web

Page 20: Social networking 101:  Facebook, Twitter, LinkedIn and more!
Page 21: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Why Use Facebook?

• More “social” than Twitter or LinkedIn

• Facebook is HUGE• If Facebook were a country, it

would be 3rd largest!

• Interact with customers

• Attract new customers

• Join groups related to your business

• Keep in touch with friends & family!

Page 22: Social networking 101:  Facebook, Twitter, LinkedIn and more!

friends members fans

Personal profile

Facebook Group

Business fan page

Page 23: Social networking 101:  Facebook, Twitter, LinkedIn and more!

My Facebook Profile picture 1st Year

Don’t be a ghost!

Page 24: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Need Help? (or do a Google Search)

Page 25: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Newsfeed: read, comment, share

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Your Wall: It’s all about YOU

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Privacy Settings—Don’t accept default!

http://fbknol.com/best-privacy-settings-for-your-facebook-profile/

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Default “recommended” privacy settings

Do you really want everyone to see all this?

I Suggest “friends only”

Page 29: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Group vs. Fan page

Page 30: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Create a Group

Page 31: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Name, add members, select Privacy

Members by approval, content members only

Members by invitation, content members only

Page 32: Social networking 101:  Facebook, Twitter, LinkedIn and more!

District 6 Toastmasters group

Page 33: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Create a Fan Page

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promote events

Page 35: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Facebook Action Plan1. Sign up and complete your profile: Add

picture, website, bio (facebook.com). Change privacy settings!

2. Add Friends: Find friends. Observe posts.

3. Engage: Post, comment, like, etc.

4. Create Group or Fan Pages: promote events and products, offer discounts, provide useful and interesting posts.

5. Expand your reach: link Facebook to your website and blog

Page 36: Social networking 101:  Facebook, Twitter, LinkedIn and more!
Page 37: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Why use Twitter?

Twitter 101 for businesshttp://business.twitter.com/twitter101/

• Spread news about your company/products

• Engage in conversations

• Gather feedback from your customers

• Gather market intelligence

• Increase your blog’s audience

Page 38: Social networking 101:  Facebook, Twitter, LinkedIn and more!
Page 39: Social networking 101:  Facebook, Twitter, LinkedIn and more!

@twelpforce• People ask questions• Employees (any!)

– Reply– Tag #twelpforce—makes the reply easy to

search

– 2,600+ Twelpforce team members • 28,000+ questions • Average time to answer 12 minutes or less.

(5/2010)

Page 40: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Learn the Lingo!Following—to receive messages, you follow people

Tweet—an individual, public message (140 characters)

Twittering—what you are doing when post a tweet

Retweet or RT —when you share a tweet from someone else with your followers

Message (formerly Direct Message)—a private message to a follower.

Page 41: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Learn the Lingo!mention—a tweet that has @username in the body of the tweet. A public “mention”

@reply— a message that begins with @username. People who follow both sender and receiver will see the message.

Hashtags (#)—Using a # symbol before a term or topic allows for that term or topic to be more easily searched. #Toastmasters

Page 42: Social networking 101:  Facebook, Twitter, LinkedIn and more!

The Social Network Multiplication

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Viral Marketing

One Good Tweet + Followers

10,000+ Impressions=

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Page 45: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Shortening long url’s: bit.ly

Page 46: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Sending a Private Message

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Retweeting

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@reply— start with @usernamefollowers of sender and receiver see

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@Mentions--@username in body

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Example of Hashtag (#) search

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Find people to Follow by Name

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Browse Interests or Find Friends

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Search other Services for Friends

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Twitter Action Plan1. Sign up and complete your profile: Add

picture, website, bio (twitter.com)

2. Discover: Find people to follow. Observe.

3. Engage: Retweet and Reply

4. Create Content: promote events and products, offer discounts, provide useful and interesting tweets

5. Expand your reach: link Twitter to your website and blog

Page 55: Social networking 101:  Facebook, Twitter, LinkedIn and more!
Page 56: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Why use LinkedIn?

• People search—who do I know who used to work. . .

• Create an online professional presence

• Extend your network (get jobs/customers/vendors)

• Get and give recommendations

• Share your Expertise without self-promotion

• Keep in touch (people change jobs & emails)

Page 57: Social networking 101:  Facebook, Twitter, LinkedIn and more!

LinkedIn: Better than an online Rolodex

Old enough to remember those?

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Get Connected!

Page 59: Social networking 101:  Facebook, Twitter, LinkedIn and more!

More Social Networking Multiplication

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Learn and add Applications

User guides + training

Add applications, connect with other social media

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Fill out your profile completely!

Aim for 100% completeness!

Page 62: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Add Custom Text to Links

Before

After

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Add Connections

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Lots of Ways to Add People!

Page 65: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Locate Potential Employers

Select Companies, click the magnifying glass in the search box to be directed to “Company Search Results” page

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Find potential companies meeting your criteria.

Click on a Company’s name and begin the treasure hunt!

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LinkedIn Answers—Ask and Answer

Generate awareness:Post to Answers when questions are asked about a problem your company is solving

Page 68: Social networking 101:  Facebook, Twitter, LinkedIn and more!

LinkedIn Action Plan1. Sign up and complete your profile: Add

picture, website, bio, resume (LinkedIn.com)

2. Get Connected: Start with people you know, then search the companies section. Check out profiles before you meet people.

3. Engage: Update your status regularly and participate in LinkedIn Answers

4. Recommend and get recommended

5. Expand your reach: link Twitter to LinkedIn. Check out other applications

Page 69: Social networking 101:  Facebook, Twitter, LinkedIn and more!
Page 70: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Why Use YouTube?

Build relationships: • Inform—about your business,

events

• Educate—how to’s, demos

• Entertain—connect with your target audience

Page 71: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Put videos in other social media, in your website and in your blog

Yes, that is a frisbee

“Dorky” Official book launch on my blog

Page 72: Social networking 101:  Facebook, Twitter, LinkedIn and more!
Page 73: Social networking 101:  Facebook, Twitter, LinkedIn and more!

YouTube Action Plan

1. Watch videos at youtube.com

2. Sign up (you don’t have to post videos)

3. Get Equipment (e.g. Flip camcorder, web cam)

4. Create Content: Shorter (<2 minutes) is better

5. Expand your reach: Put video in your website, blog and in other social media

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+ others

Page 75: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Why Blog?

• Build relationships: • Share your knowledge and

passion

• Low-cost (free) website

• Promote yourself personally or professionally

Page 76: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Blog: Hub of Social Networking

Post Blog

Content

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Blog Action Plan

1. Read blogs (find some: Technorati.com)

2. Start a notebook/file of topics

3. Get a free blog: Wordpress.com (or other)

4. Post content regularly: 200-1000 word posts

5. Expand your reach: Put blog in your website, and post in other social media

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Putting it all together

Page 79: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Incorporate Social Media in Your website

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Testing, Testing. . .

° Front-Page Test. If your actions were reported on the front page of the newspaper, what would other people think?

• Real-World Test. Would it be OK if you did this in the "real world" (vs online)? Would you do or say the same thing face-to-face?

Page 83: Social networking 101:  Facebook, Twitter, LinkedIn and more!
Page 84: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Vivica

Page 85: Social networking 101:  Facebook, Twitter, LinkedIn and more!

Vivica’s Mom

Vivica’s Grandma, a church friend

Me

The connection

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The post

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The connection

Vivica’s Mom

Vivica’s Grandma, a church friend

Me

Cathy, Karate friend

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Happy ending

11/17/10

The

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What difference could social networking make in your life?