“Let The Memories Begin”

Founders : Walt Disney and Roy Disney

Entertaining People since 1923

Founded By Walt Disney and Roy Disney.

Introduced the world to Mickey Mouse.

First full-length Animated Film- Snow White and Seven dwarfs.

Classic Films, Disney Channel, Touchstone Pictures.

Theme Parks and theatrical productions.

Disney Products loved by children and parents.

Hannah Montana for teens. Gaming Platform. Fun campaigns

Target MarketKids Age 4-12.Middle aged Male/Female with families in the middle class or above.

Or ANYONE young at heart.You’re dead if you aim only for kids, Adults are only kids grown up , anyways – Walt Disney.

Brand Portfolio

Challenges over Time

Disney’s greatest challenge today is keeping a 90-year old brand relevant and current with its core audience while staying true to its heritage and core brand values.

SWOT Analysis

STRENGTHS

Strong Product Portfolio

 Brand ReputationStrategic Acquisitions

Consumer FocusedCreativity Innovation

WEAKNESS

 High operating costsContent gets highly pirated

Growth barriers in theme parks

 Heavy dependence on income from North America

 Frequent changes in the top management

Opportunities Expansion of

movie industry to new countries especially developing markets 

Increased merchandising of its consumer products

Potential increase in the web presence

THREATS  Some

acquisitions – poorly integrated & done in haste 

Change in younger generation preferences

Maintaining innovation without loss of heritage • Intense competition in industry

Disney FoundersEntertaining since 1923

Vision TransitionBrand PortfolioChallenges over time

SWOT analsisQuestion

DISCLAIMERCreated By Himanshu Kala, IIT Bombay, During a marketing Internship By Prof. Sameer Mathur, IIM Lucknow