Curs Optimizare Rata de Conversie de pe Site

Curs Optimizare Rata de Conversie de pe Site

Invata sa vinzi mai mult pe site-ul tau fara cheltuieli suplimentare

1. Ce este CRO

CRO sau optimizarea ratei de conversie este procesul prin care indemnii vizitatorii de pe site sa faca o actiune specifica descarcare ghid, inscriere la newsletter, cumparare

CRO este important in marketing online pentru ca poti castiga mai multi clienti din traficul actual

2. Monitorizare date

Pentru a dezvolta un proces de optimizare a ratei de conversie ai nevoie sa sti ce fac vizitatorii pe site, cati vizitatori ai, cum se comporta, de unde vine traficul pe site, cat stau pe site samd

Astfel dupa ce sti aceste lucruri poti sa incepi sa iti dezvolti o strategie de optimizare CRO

Astfel trebuie sa ai un obiectiv bine definit

3. Elemente de optimizat

Titlu

Subtitlu

Call to Action

Copy

Imagini/video

Garantii

Testimoniale

Design

4. Landing Page

Landing Page este acea pagina pe care ajung oamenii dupa ce dau click pe anuntul/postarea/link postat pe diferite retele sau site-uri

Scopul unui landing page trebuie sa fie acela de a vinde, a indemna userii sa dea click pe CTA

Un landing page trebuie sa aibe doar 1 obiectiv

CTA este un must have in Landing Page

Adauga imagine/video de calitate

Adauga beneficii in copy

Adauga un CTA persuasiv

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Edit Master text styles

Edit Master text styles

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Edit Master text styles

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Click to edit Master title style

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Click to edit Master title style

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Click to edit Master title style

Edit Master text styles

Click icon to add picture

Edit Master text styles

Edit Master text styles

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Edit Master text styles

Edit Master text styles

Click icon to add picture

Edit Master text styles

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Click to edit Master title style

Edit Master text styles

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Edit Master text stylesSecond level

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Click to edit Master title style

Edit Master text styles

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Edit Master text stylesSecond level

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