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Content Marketing and Influencer Strategy must work together for either to be successful. 90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers. This framework shows how content marketing and influencer strategy can together generate results.
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barchartMEASURE
Track Impact
share
DISTRIBUTEAmplify your Content
penCREATEInvolve & Collaborate
calendar
PLANInform Strategy
Content & InfluenceA Framework For A Successful Content Strategy
share Curate expert contentlink Reference their contentuser Involve in your contentgear Support their contentcompose Co-create content
rules Define successbarchart Track macro metrics
& trendingthumbsup Track micro metrics
sync Keep notes & iterate
bullseye Talk to the right people # User their hashtags comment Invite their commentary chats Engage them in context
share Find who influences them
userportrait Understand your audience searchfile Evaluate trends lightbulb Get inspiration flame Keep up with top stories
LISTEN FOR INSIGHTSIN
VOLVE TH
EM IN
YOU
R CO
NTEN
TMEA
SURE
AG
AIN
ST B
IZ G
OA
LS
LIGHT UP THE RIGHT NODES
TraackrCreated by
INFLUENCERSusergroup
